What is Upland?. Having in mind the real and virtual world, Upland makes you buy, sell and trade virtual properties like on real-world addresses, just like the one you live at today… but in the virtual world. The collected digital properties gotten in Upland don’t have any association or rights to the correlating properties in the real world, however, portray the mirror of the real world. The Upland’s economy is powered by an in-game currency called UPX (pronounced “UP-EX”).