If you have checked your Publish dashboard you probably have noticed a new comer: BAT

Well, the first day I joined Publish being crypto agnostic was a special thing to me. This agnosticism makes this platform a surprise everyday. And this is our today share of getting surprised.

But what is BAT and how it makes a change?

Basic Attention Token

BAT is a blockchain based promotion and advertising platform, based on Ethereum ERC20 blockchain and network, which is delivered by Brave Software. Users then receive BAT from advertisers as compensation for their attention

Advertising is one of the best revenue models online businesses have chosen. Some like Alphabet (Google) have built an empire based on such business model, becoming the advertising industry's giant. The model has not changed for years and is desperately in need of change. Sounds strange, a recent business like Google which seems to be cutting edge itself, gets orthodox very soon!

Anyway, this is where others like steemit stepped in, delivering content and build advertising platform, which pays off contributors. Basic Attention Token (BAT) is looking to be a game changer too. BAT is looking to monetize attention by paying users for watching ads, and now you can imagine why BAT's partnership with Publish makes sense; Publish used to pay users not only for writing, but also for reading.

How it works?

The idea is simple. Have you ever watched ads while playing a Free game on your phone, to get some GEMs and play more? :) So there it is!

So if you are currently see the advertising above your Publish page, you can download Brave Browser from the bar, enabling Brave Rewards and use it the way you would normally use your current browser. 

What I like about BAT?

BAT seems to be very well aware of mistakes steemit made:

• using ERC20 means no inflation to me. something which Publish did but in a different way.
  if my claim over STEEM causing inflation doesn't make sense for you, please see this post: Steemit vs Publish
• I love to see new players compromising FB and Google's dominance on advertising business!
• BAT makes the path from advertisers to end customer shorter

later update: 
I just saw this post from Zoran Spirkovski (@Zoran_Spirkovski) which is a very fascinating article on BAT and brave project: Everything you need to know about the Brave Browser and BAT tokens

Thanks for your time.