The BRAVE browser accomplishes something that few other crypto projects do: Its target audience goes beyond just crypto enthusiasts.
BRAVE team chose a bold marketing strategy: It tries to compete directly with mainstream browsers like chrome and firefox, by offering all-around better utility and user experience. Taking on Chrome as a direct competitor is insanely ambitious. But that's not even all: With their reward-distribution system they aim to take on the likes of Patreon at the same time.

In development, the functionality of earning BAT by viewing ads came pretty late. That is because the BRAVE team understood that pleasing the faucet-crowd is not what makes for long-term success. Instead they focused on security features, privacy, and the build-in ad blocking - things that appeal to all even remotely tech-savvy internet users. The BAT-distribution system is being marketed mainly towards content-creators, for which this is a matter of livelihood. The option of earning cents by watching ads as an end-user is not the focus of their marketing at all. They seem to be doing pretty well on both fronts.

For Publish0x, I see similar potential. The appeal here is that it is a content-agnostic blogging plattform that offers an easy, direct, and transparent way to monetize content. This is something that appeals to all bloggers, everywhere. With this alone, Publish0x ought to aim to take on wordpress.com and medium.com.

If you google reviews of what makes medium.com a good blogging plattform, the first things that get mentioned are the professional, clean-looking design, the possibility of getting featured, and the quality ("what you see is what you get") of their editor. These things matter to writers. Meanwhile, Publish0x got a coingecko-widget that gets used only in the four billion daily "technical analysis" posts (which, by the way, is tea-leaf reading crystal-ball bullshit), while never getting around to replacing a simple .png to fix their broken logo. To me, this odd prioritization is frustrating. I really like the publish0x team, but sometimes I can't help but wonder if they understand what their product ist. I mean, sure you can run this site like a faucet and be spammed with low-effort posts like barely re-phrased wikipedia entries and photos of pets. But if you care about adoption, and believe in the concept of publish0x as a plattform for bloggers, it's time to prioritize accordingly.