AMD is the first major hardware manufacturer to join Blockchain Gaming Alliance. It was founded last year to promote the use of Blockchain technology throughout the gaming industry. AMD's goal is to provide alliance members, including Ubisfot, with efficient, high-performance computing platforms for blockchain gaming platforms. According to the organization, this may completely change the gaming industry in the future.

In addition, AMD has partnered with the Ultra gaming platform to enter public beta testing. Users with Ryzen processors and Radeon graphics cards will be able to enjoy optimal cryptographic computing performance. The partnership with Ultra will also cover marketing to promote blockchain. In addition, the Reds will provide their customers with game codes that will be purchased on this platform.

Joerg Roskowetz, head of Blockchain technology at AMD, said:

Blockchain technology brings wider choice, security and flexibility to both players and publishers. Next-generation Blockchain gaming platforms will give players access to exclusive online content. In addition, they will provide them with new ways to really own them. They will also provide game publishers with new distribution channels for digital game content. AMD is excited about the use of Blockchain technology in game publishing, licensing and copyright management. AMD and Ultra are working together to bring the next generation of community-oriented gaming players together. They want to achieve this by changing the way games are bought, shared and experienced.

So, as you can see, AMD is involved in almost every major initiative to promote blockchain in solutions dedicated to players.