Reuben Yap on Firo Rebrand from Zcoin, Marketing in Crypto, Privacy Going Mainstream

Reuben Yap on Firo Rebrand from Zcoin, Marketing in Crypto, Privacy Going Mainstream


Project steward of Firo, formerly Zcoin, Reuben Yap comes back on the podcast to talk about Zcoin's recent rebranding to Firo and what that means for the future of the project. We talk about the role of branding and marketing in cryptocurrency, and why "just make better code" isn't enough. We also talk about privacy and its role in the society of the future, even if not necessarily the society of today.

Audio Podcast

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Audio-only podcast available on several platforms, all linked on the Digital Cash Network Anchor.fm page.

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TheDesertLynx
TheDesertLynx

Crypto and liberty lover. Journalist. Living unbanked off of crypto since 2016. Free State Project mover. Opinions are my own.


Digital Cash Network
Digital Cash Network

Documenting the global digital cash revolution, the greatest financial revolution the world has seen in recent times. Opinion, news, podcasts, videos and more.

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