The Ethereum Merge really marked a generational difference in blockchain tech. Two things if you want to make money in crypto in 2023 moving forward:

1. Stop congratulating yourself on “being early,” because you’re not any more, and
2. Any blockchain project with a claim to fame of being “the first” blah blah blah should be looked at as a speculative degen investment.

All of the truly innovative ground has been covered. What’s going to make money in the future is sophisticated use of the groundbreaking Gen 1 tech to provide utility.

Blockchains that aren’t truly decentralized and PoW will also have to start marketing themselves like what they are — businesses. Those that try to play the fence will fail. With all that in mind, here are the best blockchains for business that will take off during the next bull run.

1. $FLOW

This blockchain will succeed because it was the first to act like a company and market to a target audience — sports fans and underserved communities in tech.

The core projects on the chain also adhere to a common thread: $FLOW is the chain for norms, and your tech is only getting funded if it makes for easy onboarding. So projects like Blocto, Hype Day and Floater sit at the center of a suite of tools that make it easier than ever for non-tech people to easily participate in all of web3.

But what really separates $FLOW is the marketing. They are unapologetically going for sports and underserved audiences, and they’re winning outside of the mainstream crypto zeitgeist because of it. If you’re an Ethereum buff, you’ve probably never heard of $FLOW or Dapper Labs even though it’s been consistently a top 30 coin. Most Ethereum nerds are like, “Oh yeah, that chain that did Top Shot!” The truth is, $FLOW rivals Solana in transaction volume and maintains an audience in the bear market. So when the bull comes back, its cultural moat and suite of accessible tools are going to attract devs and users from the mainstream while other chains struggle and continue to fake it.

2. $RVN

Proof of work isn’t going anywhere. There are plenty of people who see through the bullshit of the ESG argument for the Merge and realize it’s a bad move for the financial freedom crypto promised. There are also many displaced miners who participate in crypto primarily through mining. It’s a niche specialty that pays well, and that passive income gets addictive. So those displaced Ethereum miners will find other PoW chains quickly, and Ravencoin has been on the top of everyone’s list for a while now.

$RVN’s strengths are its first mover advantage (Maybe Grin and Litecoin are competitors in the not-Bitcoin-PoW space), time on the scene (everyone knows it’s legit), and ability to expand. And the more computing power that comes to PoW chains, the more developers will be attracted to it. With more devs comes more innovation, and after that the users. But the initial push of this coin is going to be the miners looking for a viable Ethereum alternative.

3. $QLC

Another sleeper that has been around for longer than you knew, this is also the sleeper that will give you your chance for a 100X. Marketing itself as Network as a Service (SaaS), QLC Chain appeals to enterprise blockchain seekers with “embedded telecom service capabilities.” They prioritize the stuff that companies would look for in a digital ledger, namely storage, authentication and privacy encryption.

Attention on this chain jumped during the Merge along with a few others because people, I assume, realized that this was the moment of truth for utility chains. But $QLC stood above the rest because of its time on the scene and attractive marketing. Most business oriented chains with this level of service haven’t figured out how to move past the jargon and just tell companies what the hell they can do with the chain.

The $QLC market cap has yet to hit 9 digits, and I see great things coming out of this project.

Chains with utility for a specific audience will win the day moving forward — the experiments are done. If you want your portfolio to reflect the times well, update your viewpoint to focus on chains that work like companies and fixate on a specific audience. Blockchain is going mainstream (at least the mainstream part of blockchain is going mainstream), so stuff is going to look a lot more like regular business in the coming years. Cut out the degen garbage!

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