Burger King has started using dogecoin again. Now it offers cryptocurrency as a reward to American clients.
Burger King and Robinhood
Burger King, a giant from the fast-food market, has partnered with Robinhood to distribute cryptocurrencies among its customers. All buyers who make a $ 5 purchase will receive guaranteed dogecoins, along with a chance to win Ether and Bitcoin.
As detailed in a Burger King press release, the new "crypto gift" is part of the company's Royal Perks program. Members earn "crowns" for every dollar spent in a restaurant that can be exchanged for more fast food.
This time, program members who purchase food valued over $ 5 via the Burger King app will receive a reward code via email. This code can be redeemed through the Robinhood Crypto trading app to receive the cryptocurrency.
Each code includes a guaranteed amount of DOGE - although the exact amount included in each purchase is not specified. However, there are a total of two million dogecoins available, which at the current price is over $ 500 million.
DOGE or ETH and BTC
There is also a small chance that buyers will earn ETH or BTC along with Dogecoin. The odds of Ether winning are 1: 10,001 and over 200 coins ($ 800,000) are available. Meanwhile, bitcoin's chances of winning are ten times higher at 1: 100,011, with only 20 BTC available ($ 1.17 million).
Rewards are limited to one code per customer per day for a total of 21 days. The competition runs from November 1-21 and is only available in the US.
This is not the first time that Dogecoin has been used by Burger King and Robinhood. In late July, Burger King announced that it would accept dogecoin as a form of payment when buying dog treats in its Brazilian stores. In addition, there are over 40 BK locations across Venezuela that accept many other cryptocurrencies for buying plain food.
As for Robinhood, more than 60% of the company's revenue came from trading dogecoins on their platform in the second quarter of this year. However, this number has since dropped to 40%, causing the platform's overall revenue decline in the third quarter.