Polygon is better known and more trusted.
MATIC is again better known and trusted than FRIEND.
FRIEND might well have a high price, but that means it is LIMITING inclusion, discourages people from involvement as people like to save money.
BASE, I have never even heard of where-as I have heard of POLYGON for the past few years quite steadily.
Also, as Coinbase is in some trouble with the SEC, that also discourages, or should, involvement with anything they are associated with/to.

I would state that while Friend.Tech and Coinbase have the lead at-present, the 'Dark Horses' will surge ahead as the market decides.
It's a fairly secure train of logic that less costly tokens with a longer background --such as MATIC-- allow for more people to include themselves in to SocialFi.
Such token are the Preferred way to go...especially when Unconnected to a company in increasingly deep trouble with the SEC as Coinbase is.

It comes down to Human Psychology and while people like high prices when looking to do some trading and selling-off to their benefit...when it comes to interaction-based activity, they prefer to minimize costs.
Advantage; MATIC.
People also prefer a longer track-record as it lends a sense of security and confidence.
Advantage; MATIC

For further reading, more in-depth, on this topic please follow the link. (Opens in New Window)

https://social.wubits.io/share/663e10b110fdaa2a63dc30eb?rid=65a1c40b28d5f247b951d592&utm_source=link