Dow dogs: it is an investment strategy in which, at the beginning of each calendar year, the investor buys and holds the same dollar amount as the 10 highest yielding shares of the Dow Jones Industrial Average. The strategy is based on the idea that the blue-chips with higher dividends are close to the bottom of their business cycles and therefore can beat the reference index. Investors in the strategy would then not only get high dividends, but also gains from rising the price of the underlying shares.

Below are the top 10 shares to 12-31-2019 of the DOW JONES (source Seeking Alpha)

Return of the strategy since 1999