An image of the Brave logo

Is Brave Too Complicated?

By at350 | Crypto at350 | 23 Jun 2020

A browser that may have a hard time expanding for the general public.

Brave logo

I love Brave, and I can't make that clear enough. After all, you earn crypto from privacy-respecting ads, blocking trackers on the web, and having countless other features that make browsing the web just the better. However, there is one thing that I think Brave needs to improve drastically, and it's being a browser that's as easy to use as Google Chrome. You see, "tech-savvy" people who know about how cryptocurrency works and are frequently involved in discussions about Brave probably have no problem using Brave. You see people talking about Brave all the time, whether it's on YouTube or Publish0x. Those people know about how BAT, payouts, and more work. This is where the problem with Brave comes in. With everything that Brave has to offer, specifically regarding crypto, it can be hard for the average person to understand Brave. In this article, I'll be going into why Brave might just be too complicated for most people.


So, let's say you're a new user on Brave and you opt into Brave Rewards. Getting money for seeing privacy-respecting ads? Amazing! So you get your first ad, and you click on it to get your reward. It makes sense that you get paid for looking at the product, not just receiving a notification. Unfortunately, this isn't the case. Hence the name "Basic Attention Token," Brave pays you for your attention by looking at the ad, not clicking it. This is a common misconception that I've seen Brave users online run into: You need to click on the ad to get paid. Brave just doesn't work like that, and here's an example of multiple users being misled.

E-commerce hand

There's an easy solution, and it's to notify users that they get paid for looking at the ad, not clicking it. It's already written there vaguely when you sign up for Brave Rewards, but to cement it for all users, explicitly saying You do not need to click on the ad to get paid. is something Brave should consider doing.


So let's look at what someone might think when they see BAT or Basic Attention Tokens. Maybe their friend told them to use Brave because you get paid to use the browser. So, they look at BAT and wonder what it is. Is it just another way to say money? Why does the price of BAT keep changing? While these questions may seem insanely silly at first, they are genuine questions for someone new to crypto. It's not until a bit of searching until someone realizes that this is a cryptocurrency (more accurately a utility token), whereas they have only thought of Bitcoin when they heard the word "cryptocurrency." Some people even see it as comparable to stocks and bonds, as one Reddit user did.

I’m a little confused about the tokens though. They don’t want people to hold the tokens as investments? Isn’t that why most people are here? Am I missing something?

Luckily, Coinbase has great videos to learn about BAT. I think that if these videos were recommended to every new Brave user, it would make the idea of BAT much more clear and help expose the world of crypto.

I've heard a lot of users also thinking you can only use BAT for tipping creators, as that's pretty much all that's said when you download Brave. The fact that BAT is very versitile on where you spend it is also something many new users need to learn along their Brave journey.

Note: I do know that Brave Rewards includes a link to learn about BAT here:, but it's quite hidden away, and the people I've referred to Brave have never read it after asking them. Plus, most people prefer watching videos rather than reading a website. That's why I think the Coinbase videos are something every new user to Brave should watch.

BAT Logo


For the sake of keeping this article concise, payouts are the last major point I would like to mention. So, you see that there's something about "Uphold" when you open Brave Rewards. Brave Rewards says you can manage funds there, so you sign up, and it asks you to verify your identity! Why do I need a driver's license to manage the money I already have! Why are there so many strings attached to BAT? This is the point a lot of users come to using Brave, and many people either can't identify their identity on Uphold or find it to be concerning giving their information to a company they've never heard about. Most people also don't understand how crypto works, so they just think verifying their identity is just so Uphold can learn more about you. In reality, it's required for crypto trading. Considering a lot of the population are inexperienced with cryptocurrencies, Brave can begin to feel complex. If you do verify with Uphold, you can only connect up to three devices, meaning people also get confused when some devices don't pay out to Uphold.

However, Uphold isn't an enormous problem with payouts. A bigger problem is the payouts themselves. When you get paid by Brave, you rarely get all the BAT in your estimated earnings. I have seen so many posts online that say Why didn't I get all of my estimated earnings from Brave? The reason? Brave only pays your BAT from before roughly a week before the payout date. Anything afterward will be paid out next month, and that's something that's not made very clear to new users.

Summing it all up, Brave's entire BAT ecosystem is what can make Brave too complicated for someone used to the simplicity in Google Chrome. Chrome has no shields, no crypto involvement, and is just a browser for searching. Most of the people in this world use a browser to simply search. Switching over to Brave can feel like a learning curve if they try to get involved in Brave Rewards, and that can turn a lot of users away. At the same time, it's a key factor of Brave's growth that should be adapted in a way to make it easy to understand, no matter the individual. THAT is what will drive Brave's growth even more.

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Crypto at350
Crypto at350

Crypto info. Posts will be less frequent as I am not heavily involved in crypto currencies.

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