The UFC or Ultimate Fighter Championship is a mixed martial arts league that is the leader for their respective sport. During the height of the pandemic, they made huge inroads with the average person in the United States and abroad because of their ability to continue to host events. By partnering with the UAE the UFC was able to literally use an island to host these events. With the events being highly watched their advertising has also been booming with partnerships across the board.
Where they stick out compared to all others though is how they have not only handled but have rolled out both partnerships and products involving different blockchains and cryptocurrencies. Their first big partnership came with Crypto.com and having the fighters' kits display the logo along with it being featured within and around the octagon. Dana White, the person who is the public face of the league, has been pretty straightforward with his acceptance and excitement of blockchain technology and cryptos.
What started as Crypto.com being a huge sponsor has transformed into NFTs on the Flow Blockchain, a Fan Token on the Chiliz Blockchain, and fighters even being able to earn a bonus that is voted on by fans after the event takes place that awards the top three vote-getters with various amounts of Bitcoin (first place receives $30,000 in BTC, second receives $20,000 in BTC, and third place receives $10,000 in BTC)! This was added as part of yet another partnership that the UFC agreed to!
The latest partnership was one that I honestly did not see coming and one that really kind of seems out of place but nonetheless has occurred. VeChain will be the official Layer 1 Blockchain of the UFC and will gain access to come of the UFC's most important data like Fighter Rankings and the digital footprint of the UFC. They will also be prominently displayed both in the Octagon and also across the various promotion activities.
While this might be the first foray into the sports work for VeChain it builds upon who currently uses their technology. VeChain counts several large international companies as customers including Walmart along with a few different governmental organizations across the globe. The entertainment market was a gap that existed that is now being filled with this partnership. Since we are in a bear market it has not seemed to really affect VeChains price but I do wonder what the future will hold for VeChain and its UFC partnership!
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