In the crypto space, presale allocations refer to chances for early contributors to gain access to tokens at a discounted price prior to the project's launch to the public. These opportunities typically take the form of initial coin offerings (ICOs), token sales, or via whitelisting methods (generally in limited supply). To be successful in gaining presale allocations, investors must have a grasp of the project fundamentals, as well as some understanding of the timing if not considering some stated requirements like being a stacker, an active community member, etc. This assumes there is a positive return for many investors, and many times the return with modest investments turned into huge sums of money. This article will look at a few real-life examples of successful presale allocations in the crypto space, how the investors benefited, what strategies were implemented, and lessons learned for the next presale opportunity for token allocation. By examining some successful presales, readers will be able to have a better understanding of the competitive nature involved in crypto presales for token allocation and which patterns are established for successful participation.
Understanding the Meaning of Presale Allocations in Crypto
Presale allocations refer to the allocation of tokens or coins to early supporters who support the project before the main launch of the project. Usually this happens at a discounted price which aids in funding and to build excitement before a launch. Most presales, unlike a sale to the general public, will have limits on the number of participants, and because of that sense of exclusivity, those who do win presale allocations could have beneficial returns if the token appreciates after the launch.
To prepare for the possibility of winning presale allocations, participants might have to:
- Join a whitelist via accomplishing tasks such as social media activity, or holding a specific asset as a reference point or case for participating in the presale.
- Participate in a lottery or tiers of allocations where allocations are made depending on size of investment.
- Participate to the project ecosystem early as a tester or feedback participant.
As a result of accomplishing any of the above the participant will undoubtedly increase the possibility of getting approval for presale allocations. Despite presales being full of opportunity, not every campaign has a happy ending. In fact, it will require some diligence on the part of the investor into the team's background, the project whitepaper, and the market fit to make the right decisions and avoid being scammed—all while searching for a project that has potential.
Ethereum: A Landmark Case with Presale Allocation Success
One of the most well-known examples of winning presale allocations comes from Ethereum's token sale in 2014. Ethereum is a blockchain protocol that enables participants to execute smart contracts and decentralized applications. In the course of 42 days, Ethereum completed a presale, where investors exchanged Bitcoin for tokens (Ether), at approximately 2,000 Ether for every 1 Bitcoin.
It allowed early allocations to invest in an effective low-priced token, given the price of Bitcoin at the time was around $600.
The presale raised approximately 31,500 Bitcoin which was over $18 million (USD) at the time.
Investors that gained allocations from the presale generated fantastic returns as the Ethereum network grew. For example, an allocation of what was equivalent to $1,000 (USD) would allow for a purchase of just under 3,333 Ether. By 2021, when Ether reached highs of more than $4,000, that allocation would represent several million in value. Successful outcomes like these are a combined effect of addressing the challenge of decentralized finance and the key features of non-fungible tokens.
Some strategies that aided winning allocations are noted as follows.
- Belonging to some of the very early crypto communities where forums or newsletters were provided from creators such as Vitalik Buterin.
- Login to deposit funds as soon as the open window occurred, as past history had demonstrated lending earlier was better.
- Understanding the technical vision that appealed more to developers and tech communities as some did not.
This example demonstrates that winning allocation in fundamental projects can lead to long-lasting returns when the technological advancements in a project meet some real market gap challenges such as in scalability and programmability.
EOS: Unprecedented Fundraising and Allocation Wins
EOS was notable for its long presale period and fundraising success. Developed by Block.one in 2017, EOS held a presale that lasted 350 days, with millions of tokens released every day, based on amounts contributed by investors. This setup rewarded larger or more timely investments with larger allocation amounts relative to contribution amounts. The goal of EOS was to build a scalable platform for decentralized applications, with a focus on quick transactions.
The presale raised an incredible $4 billion, one of the largest offerings in crypto history. Investors who were awarded Eos tokens by making a deposit of ETH on low congestion days, could have accrued massive amounts of tokens—on very quiet days for example, you could have reached as much as 2 million Eos for one ETH. Once the token went live in 2018, the price of EOS token surged to levels that allowed early investors, direct holders to see annual returns of over 10X, within the first months of the project, as EOS gained foothold for use cases of business applications.
Here are a few tips for replicating such wins:
- Keep track of the daily distribution metrics so that you can better time your investments.
- Spread your deposits across different days to give yourself the best chance at maximizing your allocations.
- Look at how the project developers were favorable towards governance features and security.
While EOS has had issues later in time, EOS showcases how structured presales can provide winning opportunities for patient investors wanting to get into enterprise level blockchain solutions.
Tezos: Self-Governance Chain and Investor Markers
Another good example of examples winning presale allocation is Tezos ICO in 2017 in presale. Tezos was purposefully looking to raise $232 million in funding within two or three weeks, focused on the concept of a self-amending blockchain to avoid hard forks. In return for their contributions, participants were entitled to receive XTZ in return for donation and commitments to support the project early on. Part of its broader vision was poised to attract investors interested in improvements to governance structures and thus, security.
Tezos allowed for early investors to reap benefits from its launch and subsequent upgrades and changes made to the blockchain itself. This included a gradual appreciation of value. Presale participants for Tezos contributed $1,000, netting them roughly 200,000 XTZ tokens at the original rate. By 2021, if XTZ had soared to $8, they would have accumulated nothing less than $1,600,000. Investors also benefitted from the projects focus on formal verification and staking rewards for token holders.
To assure the same success:
- Invest in ICOs, or initial coin offerings, which offer governance plans that seem long-term viable.
- Analyze the legal structure of the network because in Tezos' case, the foundation meant investors had some recourse and protections.
- Once those tokens were acquired, invest in a type of baking, or staking, to benefit from compounded gains.
The project of Tezos alone emphasizes the importance in striving for projects with a focus on adaptability and progressiveness, and how getting in on a presale allocation can remain profitable in fluid markets.
Polygon: Scaling Measures and Soaring Growth
Polygon, originally Matic Network, completed its IEO, or Initial Exchange Offering, on Binance Launchpad back in 2019 as it raised 5 million. The exchange sold tokens at $0.00263 each, with the ability for participants to win allocations through lotteries or by just holding BNB. The presale raised money to benefit Ethereum's ongoing scaling challenges and offered layer-2 scaling for faster and cheaper transactions.
Again, this was a potential jackpot for those who won an allocation. A $1,000 investment could equip would net over 380,000 MATIC. At its height in price of $2.92 in 2021, that allocation reached a value of over 1.1 million dollars. Polygon has continuously made headlines for its collaborations with popular DeFi protocols and games, making itself a fixture, or spoke, for Ethereum compatibility.
2 great ways to benefit for winning the allocations:
- Hold their native platform tokens for launchpad lottery allocations like their BNB.
- Looking for announcements from exchanges gives you the best shot at wallet allocations.
- Consider what your market requires in terms of scalability as Polygon was addressing a specific pain point that was clear from the start.
Filecoin: Decentralized Storage and Long-Term Governance Value
The inclination of the current time allotment would suggest Filecoin by virtue of all of the identified issues with centralized cloud storage enabling peer-to-peer sharing of data, which was the pain Filecoin was addressing.
In 2017, Filecoin organized an ICO in which it raised USD 233 million in funding for a decentralized storage network. Allocations were made to investors who committed funding to the project early. Filecoin token (FIL) will be the token that holders will use to negotiate payment for storage deals upon the launch of the Filecoin network (in progress). It is anticipated FIL will reach significant proportions in value should Filecoin succeed and meet investment returns. Holders of allocations would have benefited, particularly with its use in the broader adoption of decentralized storage networks, and with FIL approaching USD 237 in 2021. An initial investment with allocations of USD 1000 each could generate returns of over 10x their initial investment through the presale allocation, and add additional gains through mining rewards on acquisition.
For allocations likely in a shorter time window:
- Make sure your wallet and funds are prepared ahead of them going live.
- Engage with project communities as it may offer early access to whitelists.
- Pay attention to consensus mechanisms as the innovative process Avalanche established would speed their entire service chain.
The possibilities for higher performance, time consuming presales remains evident in Filecoin's decentralized storage program development.
Ways to ensure allocations:
- Search for utility-driven projects providing real-life solutions.
- Get involved in accredited round, if available.
- Look for protocol upgrade announcements for additive value.
Filecoin is a poster child for how presale allocations can bring enduring advantages by investing in utility-based projects.
Polkadot: Interoperability, Expanding the Ecosystem
Polkadot raised $145 million in an investor ICO in 2017 as it people connected a multi-chain infrastructure across with distributed ledgers. After allocating Ponzi token DOT tokens into supporters, it launched successfully in 2020 to $55 each in 2021 with some really high ROI of the entire crypto ecosystem. Parachain auctions and cross-chain transfer extends the utility, enabling an ecosystem that allows more applications to capitalize off of peoples' work.
Winning presales:
- Invest into projects that merge ecosystems for increased network effects.
- Watch out for founder with experience similar to Gavin Woods and Ethereum.
- Connect with the protocol's governance, after launch, for possible rewards.
Polkadot, also a role model of the presale funds in connective technology.
NEO: Smart Economy and a National Play
Even though NEO's early sales (2016) at $0.030 transcript to be beneficial in a system for "China's Ethereum" (smart contracts). NEO's continuation was a presale allocation for early supporters and a run-up in 2018, peaked reached $180.
With a small allocation of $1000, could have purchased over 33,000 NEO, hundreds of thousand - peak. NEO successfully leaned into backing governments for deployments into enterprises.
Takeaway:
- You may want to look at projects that serve a region, or have policies that are favorable to support of the deployment.
- Diversification into a lot of assets that would or would not provide similar dividends ($GAS via NEO - the NEO equivalent of ETH).
NEO shows presale allocation wins as a spatial advantage.
How To Secure Future Presale Allocations
Aside from examples to guide expectations, practical strategies will improve the chances of winning presale allocations. Firstly, there are several great crypto communities to plug into on Discord and Telegram, many projects require some tasks completed to have a whitelist spot. This might be anything from referrals to quizzes. Researching upcoming presales will go a long way in trying to win a presale allocation. The following:
- Research existing presales through presale aggregators.
- Diversify funds across multiple presales for risk management.
- Use hardware wallets a secure transaction method.
- Tokenomics; try to find projects with a fair tokenomics distribution.
Some tips on research:
- Audit report & the credibility of the advisory board.
- Avoid being dazzled by the hype and focus on the roadmap led by the team.
- Have an exit strategy to lock in gains.
To clarify, these suggestions could set yourself and other investors up for the next tidal wave of presale allocation wins.
Risks Of Presale Allocations
Winning presale allocations can be a lucrative endeavor, but can come with risk. The project may not yield, which can lead to token price devaluation (if it's even listed). There has also been some regulatory scrutiny that has halted or frozen progress within ICOs before.
To manage and balance risk:
- Only ever invest what you can afford to lose.
- Diversify across sectors - DeFi, NFT's.
- Stay informed on what is trending in the market.
The more informed you are, the easier to be balanced, knowing when to invest, being conservative, and what current rewards can be from investing.
Conclusion
Real life examples show how you can win presale allocations like Ethereum's inception presale with Bitcoin's $1,000 dollar upslope, to Avalanche's now, 4-year-old startup rapidly gaining traction - presight variance in predicting a token's potential success or how to capture the value of a token's use case to projects' utility function both potentially directly have possible exponential growth and hard to guess economic principles involved. These two examples show why it becomes necessary to know availability and strategically participate in the presale allocation process. We also realize that now we need to do research to discover opportunities to prepare for the timing of when to act. All of which can lead to dollars remaining in our accounts in possible growth points.
Here are some final takeaways of how presales allow for cryptocurrency trading to provide value to users - availability speaks to the potential, community burnish to the utility, and roadmap updates become credible trustworthy information.
FAQ
What are presale allocations in crypto?
Presale allocations, also known as token sales involves giving advance to access of allocated tokens at a lower rate to raise funds in exchange for released access of the tokens.
How can I improve my chances of winning a presale allocation?
Joining discord or telegram story to followers of the presale/team build an appropriate relationship, sometimes tasks must be completed - this can be from video or quizzes.
What makes for a successful presale investment?
Usually utility, expertise of the team, and premise have optimal in a market of participant demand for projects.
Are there risks to pursuing allocations in crypto presales?
Yes. The project can fail, the stock can be devalued, or the project can be subject to regulatory scrutiny later after orders are placed. All must be due diligence in crypto.
Can everyone participate in crypto presales?
A presale is open for participation are most common, potential qualified institutions can go required based off project listed are initial coin offerings.