Although Bitcoin (BTC) reached new all-time highs in the second quarter of 2025, a new report reveals that mainstream financial media outlets have received surprisingly limited coverage.
During the second quarter of the year, 18 international news portals published a total of 1,116 articles about Bitcoin. While some outlets adopted a positive or neutral approach, others took a more critical view. Overall, 31% of the content was positive, 41% neutral, and 28% negative.
The most striking aspect of the report, compiled by market analysis firm Bitcoin Perception, is the scant coverage of bitcoin by mainstream financial media. The Wall Street Journal published just two articles during the entire quarter, while the Financial Times and the New York Times each managed just 11.
Thus, the report notes that this limited attention has occurred amid a scenario in which Bitcoin-based exchange-traded funds (ETFs) reached record levels, and several large companies significantly increased their BTC reserves.
In contrast, sites with larger editorial volumes, such as Forbes, CNBC, and Fortune, not only provided much broader coverage, but also more balanced coverage. Forbes, for example, published 194 articles on bitcoin, with a mostly positive focus on topics such as retail adoption, mining, and institutional investment.
Forbes has become a reference for readers looking to learn about the digital economy, publishing 194 articles on BTC (compared to only two in the Wall Street Journal). Source: Bitcoin Perception.
CNBC also maintained intensive coverage, with 141 articles reflecting a position more aligned with real market dynamics than with traditional institutional sector views. This is reflected in the study.
For its part, Fortune offered coverage in 117 stories, standing out for a balance between skepticism and recognition of BTC's importance.
According to Bitcoin Perception researchers, the media landscape is divided into three broad narratives: enthusiastic outlets highlighting growing adoption; mainstream media outlets focusing on controversies and legal issues; and finally, elite firms adopting a near-silent stance on the issue. This latter stance is described in the report as an "ostrich strategy."
It's also worth noting that even within large publishing groups, there are notable differences. Barron's, a stock market-focused publication and part of the same group as The Wall Street Journal, published 65 articles on BTC.
Among the outlets with the most negative editorial stance are The Independent and Fox News, which tend to focus on topics such as crime, fraud, and cybersecurity. However, even these sites offered more extensive coverage than The Wall Street Journal.
The report's conclusion is stark: investors who rely solely on traditional media outlets like The Wall Street Journal or the Financial Times may be gaining an incomplete and outdated view of the financial landscape. In a context where information is vital to decision-making, this lack of coverage can lead to strategic disadvantages.
Investors who read The Wall Street Journal and the Financial Times are systematically misinformed about the best-performing asset class. This creates opportunities for those who read media that recognize reality.
Report prepared by Bitcoin Perception.
The report concludes with the reflection that Bitcoin no longer requires validation from mainstream financial media. Instead, the question now is whether those media can remain relevant outside of one of the major economic innovations of the century.
