The large Kentucky Roast Chicken Company (KFC) has unveiled a pilot project in the Middle East to use China's blockchain technology in its digital advertising chains.
With the aim of improving its digital and media advertising, KFC is implementing a pilot project based on China's blockchain technology throughout the Middle East.
According to AMEinfo news agency, on April 29 (May 10), the KFC's Middle East division expects the power blockchain platform to achieve better transparency in its advertising supply chain. It also seeks to address the growing security and privacy concerns of advertisers, publishers and customers by developing this blockchain platform.
The purpose of this pilot project is to demonstrate China's blockchain technology capability to help improve information processing, increase brand awareness and influence among customers, as well as optimize advertising revenue. In addition, KFC hopes to solve problems such as any fraud by implementing and using a Chinese blockchain-based shared database. Information on how and where to display ads in this database can be viewed, shared and updated regularly.
Ozge Zoralioglu, Senior Marketing Director at Yum! Brands and KFC said:
KFC can now, while ensuring the accuracy of the information, not manipulating it and therefore validating it, take advantage of the immediate and immediate display of information and the most up-to-date insights.
In the past, Keyfossi has also explored emerging technologies such as digital currencies. In 2018, Canada's KFC branch added a new item called Bitcoin Bucket to its menu that allowed customers to pay via Bitcoin.
Following KFC's move, Church's Chicken, another fast-food chain in the United States, offered DASH digital payment in all 10 active restaurants in Venezuela.
Burger King is also one of the first international fast food chains to consider bitcoin as one of the payment methods. According to reports released in 2016, customers of the Dutch branch of the restaurant could order a burger with bitcoin. After that, the German branch also activated the ability to pay using Bitcoin on the website and the mobile application of Burger King.
However, Burger King's restaurants eventually stopped paying via Bitcoin and announced that accepting the digital currency as a payment method was in fact part of a temporary advertising campaign.
