Brazil's Ministry of Justice and Public Security fined Apple Inc. 12,275,000 reais, equivalent to just over 2,400,000 United States dollars at the time of this article's writing, for not including power adapters in their new iPhones. The Secretaria Nacional do Consumidor (Senacon), the Brazilian consumer protection agency, says that the sale of iPhones without power adapters has also been banned as they are considered "incomplete products" which discriminates against consumers and forces the purchase of a second product after purchasing a new phone. 

The ban and fine against Apple came just a day before the company unveiled its new iPhone 14 and Watch Ultra. Following the incident, Apple announced that it will appeal against the ban, and would work alongside authorities to "resolve their concerns". Apple also stated that consumers are well aware of "various options for charging and connecting their devices". 

Senacon originally announced its case against Apple last year, after Apple stated that USB power adapters would be removed from iPhone boxes for environmental and sustainability reasons. Senacon countered that there lacked evidence that the removal of the adapters had any environmental benefits, and that if Apple truly cared about reducing environmental impacts, the company would have considered other actions such as adopting USB-C cables to reduce e-waste as opposed to place the burden on customers. 

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