Fidelity Digital Assets it's a Unit of Fidelity Investments that is focused In custody of digital assets giving Institutional Investors and Traders tools for Trading for now only supporting Bitcoin.

The Fidelity Digital Assets started operations In the beginning of 2019 and in November received a Trust License to operate in the New York State and now they are expanding their custodian services to Europe.
They will offer a custody of digital assets in United Kingdom and securing customers in London will be the priority for now.
Fidelity Digital Assets is one of the Financial Institutions that are exploring the crypto space and willing also to add Ethereum In their "basket" if the customers demand allow them to do that in 2020!

The expansion was a necessary step in order to reach more customers and give the opportunity to store and trade digital assets offered by the company, and surely European Market will open new doors to more Continents and Countries Worldwide.