The prospect of discovering a coin before it makes a 100 flips is very interesting.
It may not be so difficult to get rich, although it is just a theory. People become excited about discovering a new coin because their social media is flooded with success stories. However, there are always two sides to every story.
There are many small crypto projects which do not have significant trade volume, demand, or any practical application. Their value may increase rapidly; however, they may decline at the same rate.
Liquidity is another big issue. While one project might be showing a massive rise in its price, it is important to note that it may not be possible to find enough people to buy it at that price.
Big players can control small markets, and internet buzz may create false demand. Projects may turn out to be fraudulent in some cases, or they may fail to deliver on their promises.
There are also cases where even legitimate projects may lose their worth because the users may simply lose interest in them.