When potential investors look for a cryptocurrency to invest in, most of them will be drawn toward the top 3 or top 5 projects in the market cap rankings. This is because of the sheer volume of promotional benefits that these top projects receive from giants within the industry. For example, one of the largest cryptocurrency exchanges, Coinbase, has made it super simple to buy the top projects via a debit/credit card through their platform. With it being so easy to buy these top projects, it is no wonder the rest of the industry is far behind.
However, I have two very good suggestions that should always be on everybody's radar that are, over the long term, extremely undervalued. These two projects are Binance Coin and Unus Sed Leo, both of which are exchange utility tokens.
Wait...before you leave, let me explain myself! It is worth the wait.
The Long Term Exchange Token Investment Approach
First of all, we need to be clear that these two tokens offer no inherent feature that other cryptocurrencies have not already employed. However, these two tokens are the utility tokens used to power the top cryptocurrency exchanges out there, Binance Exchange and BitFinex Group and they both offer some great operational benefits for those holding the tokens, meaning they have a very strong use case. Looking at it from this point of view, it becomes very clear that, regardless of whether the market is up or down, these crypto exchange utility tokens still have a strong use case as people will still be trading during bullish and bearish trading conditions.
Furthermore, looking at the investment over the long term period, the effect of interoperability between blockchains will extend much further beyond the cryptocurrency industry. Over the course of the next 5 to 10 years, I expect that all of the stocks in the financial world will also be tokenized, meaning they will be tied to a blockchain/DAG system. This will allow the interoperability of blockchains to extend into the legacy financial markets which will see exchanges such as the NASDAQ potentially connected to cryptocurrency exchanges such as Binance and BitFinex which will allow assets to flow back and forth. If this is the case, the utility tokens associated with the cryptocurrency exchanges will greatly benefit from this, provided that they are still in use this far down the line.
Although these coins are still pretty well known, they are still far behind the cryptocurrency giants which indicates that they still have a lot of space to grow into. Buying Binance Coin at $30 and Unus Sed Leo at $1.28 is almost akin to buying Bitcoin at around $1000, not an amazing price entry but it still all worked out over the long term play.