Africa is one of the most consumption demanding market for technology, even though Africa is not technologically advanced enough, it will amuse you that most of the crypto startups look up to marketing in Africa.

But what is most amusing is that most crypto startups in Africa fails to reach mainstream adoption or they fail when they get to mainstream adoption. Why is this so ?

There are several reasons for this, the fact that you are the epicenter of the market doesn't guarantee that what you will produce will sell in the market

For starters, most startups focus on competition than innovation on new things. In the pyramid of inventions, the people at the bottom, cooperate and collaborate, and leave competition for the people at the top.

You can expect an Android phone startup company to just begin competition with Samsung or Huawei or iphone, these are brands at the top of the pyramid so they compete.

Africans fail to reach out to their customers and focus on westerns investors and VC's because of the funding. It is not wrong to pursue funding, but collaboration at the bottom is equally important.

Another big flop common among most startups is tampering with customers funds. This is very wrong and can go sideways in a blink. You may need funds to save a life, but your customers funds are not the funds you should use foot running cost. 

Develop a standard and self sustaining business model. Once the customers find out you are tampering with funds, the trust they have for you is gone and beyond redemption. Aside that, such project tampering with users funds can crash in the blink of an eye. Humans greed once feed continue to grow more hungry. 

You took $10k from the liquidity and replaced it in 5mins, next time you will be tempted to take $100k for one day thinking no one will notice.

But it doesn't stops there, you won't know when you will fall into bad debt. The third one is poor marketing.

Most startups don't take marketing seriously.

Marketing is how the project present itself to investors and the public. 

Marketing is most times tied to community building. A good community and a great marketing campaign are two driving factors for adoption of any project.

Hopium is never enough.

Hope you learnt something today, I am ticktalker and I always post crypto/educative contents.

Making each day count in the world of crypto is crucial for success. Plan, research, and learn to stay ahead. Keep pushing, legends! 💪💯

Please whatever is written in the article above is for educative purposes only. I am not a financial advisor. Make sure to do your own research.

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