trooVRS the first metaverse partner for Theta Metachain
Who is trooVRS? - an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, and NFTs. Does this mean they are automatically ignoring 50% of the market? Appears that way.
trooVRS launched Editorial Platform in June '22 built for Metaverse - https://newsdirect.com/news/troovrs-launches-as-the-first-editorial-platform-built-for-the-metaverse-at-cannes-lions-2022-817887231?category=Entertainment
Goals of trooVRS? Through the use of VR, Web3, and blockchain technology, trooVRS goal is to reinvigorate and transform the world of men’s editorial and share a new way to experience content in the metaverse.
Who is leading trooVRS? CEO Adrian Whant
What skills does he bring to this partnership? as a digital media and advertising veteran who held leadership positions at companies such as NBCUniversal, ABS-CBN, and Univision.
What is Andrian's vision for Theta partnership? to offer exclusive real and virtual goods and services including NFTs on Theta blockchain.

Home URL https://troovrs.io/
LinkedIn URL - https://www.linkedin.com/company/troovrs/
Theta Metachain (AKA Theta Mainnet 4.0) is due to be released in 4Q22
Summary - trooVRS is another Media and Entertainment partner adopting Theta blockchain, not sure ignoring 50% of any market is smart for day 1. Perhaps I am the one being myopic at this stage of the metaverse.
Disclaimer - I am not an employee nor an agent of Theta network, nor trooVRS, although it sounds super exciting!