The rise of the blockchain in recent years has been likened to the rise of the online within the late 90s. While there is a good speculation about where we are within the expansion cycle, it's certain that more people want to urge in early to enjoy rocket growth when global adoption becomes a reality.
Blockchain projects cover a spread of functions and industries. Some present an alternate currency, like Bitcoin and Litecoin. Others are platforms for decentralized applications, like Ethereum and NEO. There are projects that aim to unravel the matter of interoperability between blockchains like ICON and AION.
Some projects aim to unravel a selected problem that people and corporations face today through implementing blockchain. an honest example of this is often often the essential Attention Token (BAT).
The problem BAT aims to unravel is within the world of digital advertising. this system of digital advertising makes business difficult for advertisers thanks to middlemen. It also gives users a poor experience of surfing the online with ads, both relevant and irrelevant, doping up everywhere.
According to the BAT whitepaper, mobile advertising results in the utmost amount as $23 in data costs for the standard user. About 21% of the battery lifetime of the phone of the standard user is depleted because of mobile advertising. Publishers have lost about 66% of their revenue over the past decade (inflation adjusted) as a results of ad blocking by users.
The solution created by BAT is headed by Brave, an online browser a touch like Chrome or Safari. Brave could also be a privacy-focused browser that blocks third-party ads and trackers. It then features a ledger system that measures user’s attention and rewards users and publishers for it.
This reward is delivered in BAT. BAT could also be a payment system on the Ethereum blockchain that rewards and protects the users of the Brave browser, while giving better user attention to advertisers and better yield to publishers. BAT could also be a token designed to be constantly exchanged between publishers, advertisers and users.
BAT is an ERC-20 token currently valued at about $0.30. At the time of writing, their market capitalization hovers around $300 million and thus the daily trading volume is over $6 million. the upper a neighborhood of 2018 so far has been spent during a market . BAT isn't exempted because it had its all-time high on January 9, 2018 with a price of $0.98, and has since declined quite 60%.
However, BAT remains a worthy investment, and here’s why.
4 Reasons to require an edge in BAT
An Iconic Founder
Investing within the blockchain industry remains the Wild West for several .
Most projects are headed by motivated children , with not much experience. are often "> are often "> this is often often not necessarily an obstacle but it can be another advantage when the founder is an experienced hand and successful during variety of companies already.
Undoubtedly, Eich’s experience and expertise has bolstered the expansion of the BAT project. The prospect this venture’s success has drawn investment from the likes of Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital and Huiyin Blockchain Ventures.
This is a huge credibility base unlike other many blockchain startups.
Already Functioning Brave Browser With Over 3 Million Users
There are quite 1,500 blockchain projects within the planet today. Most of them are yet to possess a working product. BAT separates itself from the pack as a project with a working product.
The Brave browser launched in January 2016, long before the BAT token sale which happened in May 2017. then , the platform continued to make progress, adding more publishers and conducting token giveaways. On July 12, 2018, Brave announced that it's surpassed 3 million users and now among the very best 10 apps on Google Play in 21 countries.
The Brave browser is fast, open-source and thus the code is almost complete (according to the BAT website). Although the competitors within the browser space are huge, Brave’s privacy and rewards system draws users in.
The browser is out there for download for Windows, Linux and macOS. The mobile version is additionally available on Google Play Store and Apple App Store.
Partnerships and Achievements
The first major partnership Brave had was with DuckDuckGo in December 2017. DuckDuckGo could also be a program that does not track search history of its users. This partnership may be a component of their bid to reinforce privacy by giving users the facility to seem the web during a personal tab.
BAT’s Partnership with the Dow Jones Media Group was announced in April 2018. The partnership is aimed toward bringing premium content to users and test blockchain-based payment technology.
The content to be shared includes full access to Barrons.com or a premium marketwatch newsletter for a limited number of users who download the Brave browser on a first-come, first-serve basis. The partnership also includes an agreement where Barron’s and Marketwatch become verified publishers on the BAT platform.
In May 2018, Brave announced a partnership with TownSquare Media which owns and operates an outsized portfolio of digital brands in music and entertainment with the aim of re-engaging ad-blocking users. The partnership also includes the test-use of the BAT platform for payments.
The BAT community is growing stronger with the Brave browser on target to achieve 5 million monthly active users before the highest of 2018. There are over 400,000 BAT wallets, over 16,000 verified publishers which includes over 11,000 Youtube channels with over 180 million subscribers, according to the BAT timeline.
The platform is committed to creating partnerships with more publishers (and creators) and also adding new features (before the highest of the year), such as:
Monthly payments to both publishers and Brave users
Opt-in, privacy-preserving ads that reward users with BAT
A revamped Brave Payments designed for ease-of-use
The BAT team has openly expressed that the vision of BAT isn't limited to the Brave browser. Through the Software Development Kit (SDK), the BAT team is working on other applications (like games, messaging apps, etc) and browsers to adopt the BAT system. it's reported that Opera and Mozilla browsers have expressed interest within the BAT system, which can be an honest sign for the project and its investors.