Links 

Youtube link: https://www.youtube.com/watch?v=SKh7Fvt1NXI&ab_channel=Tellor 

Official links: https://linktr.ee/Tellor 

Summary 
 
In this call the Tellor core team discusses it's approach to marketing and branding in the past/present and where it's striving to go in the future. 

Whole call   

Nick: Following yesterday guys, this time I'm gonna be talking branding and marketing. I know most of you guys are not on The Branding marketing and I'll let you run the talk most of it but or I mean I was going to give you know the overview of how we thought about it in the past and then yeah.  

Mike: I was doing the same things yeah. 

Nick: I mean the big thing so we talked yesterday about values of Tellor and you know the big thing is how that should lead into branding and marketing but also like when you're thinking about branding and marketing you have to realize what space we're in too so we've always had the idea of like we want. I guess you could think of branding in crypto into in ways there's like almost different people you could Market towards and that's super important. There is the token holders on one hand and then there's the people who actually use your protocol on the other hand and so like you know there's maybe a third or fourth set about you know like reporters or something like that but that's actually just crypto incentives but mainly it's like who are the users and who are the token holders and those are the people that you're like sort of creating an image for or going after. We've sort of made the conscious decision that going after token holders for the most part is fleeting and kind of showing it. You know like this is the pump and dump going after his open holders and so we've for the most part tried to focus a lot of our efforts on the user side. Trying to accumulate users or brand ourselves in such a way that it's more attractive to the users you know because you can think about what would be like who then is our target audience, I guess that we're going after and that's important. So there is if you think you know the average token holder who you could go after doesn't know anything you could be flashy with you know a lot of you just want to sort of flash them with a bunch of exciting language and Promises of the future and moon boy returns whereas as users... you know who are the users of our protocol who's going to actually be a user of Tellor and these are who's going to implement an Oracle in a smart contract project and have the decision-making capability in their organization to make that change so it's probably the CEOs, CTOs, founders of specific D5 or 9v5 projects those that's like our target market audience. And you know these are very technical people these are very these are people that are obviously in the space probably full-time you know they're not it's not quite it's not a retail play so you know like other projects like a compound or something like that like. You can theoretically have retail users like there are no retail users for seller like there's no casual day Traders or anything like that like if you're actually a user of Tellor you're like in it. So that's like the high level. 

Mike: We always felt that like if we got the users the technical users to incorporate us the retail would come later yes so and you know just a little bit of colour onto what you're saying like also as a team you know we try to focus on do what you do best or do what our strengths are and as a team our strengths were technical and as we grew, we decided to budget so that we could grow our technical capacity and hire more devs and stuff instead of trying to outfit our team which looks complete. Tellor will look completely different as a team if we wanted to go after we would have like a huge social marketing team you know a bunch of you know like college kids that are just really into Twitter and Tick-Tock and things like that and we would just focus on doing this kind of type of battle campaign things it's just a different company. And we just you know there's a goes back into like the values of who you want to be as a protocol but also the values of who we want to be as a company and you know we sort of hashed all this stuff out yesterday but yeah. We made a conscious effort to like pick a direction and stick to it and that has created challenges and a learning curve and we're sort of we've evolved you know over the last couple three years now in terms of how we try to play in that Realm and you know I thought maybe you know I guess we could sort of look at. 

Nick: Would you want to do brand or marketing first? 

Mike: Well, I mean how so yeah, we could. 

Nick: Well, I mean like what do you think of I guess that would be a good question what do you guys think of when you think of Tellor’s brand like the images as a company? Because like we all have images of like what do you think about you in a spot you think about something or if you think about a theory and you think you know like where does Tellor fit on these scales yeah. Because I mean like there's obviously like you don't in in the space like people associate projects together you know like I don't want to be a shitcoin like you can think you all know there are coins out there and like. 

Mike: Well think about does it use like a Ether these are layer one I know but. I think if you think about what you think about when you think of ethereversus Solana right like what images pop in your head what people pop up in your head you know like Solana I think of VCS I think of like a lot of new token projects that are launching and shelling and raising money and. 

Nick: Like Harmony or something like that like these are ones like do we want to be do we want to look like have that image in mind? 

Mike: In Ethereum feel like I think about yeah you think about this like no one runs it kind of thing and it takes forever for them to like come out with these 2.0 but like in a way that's also kind of cool but I also think that like there's this fun element to etherelike this dorky developer Vitalik doing a goopy dance on stage the unicorns and the art style they have like there is this sort of like there is this culture to etherebut it's hard to articulate. 

Nick: And I think that's an important thing too like most of the bad projects go away like the chili token ones they probably make the Pounders above a lot of money but you know like the ones from 2017 like the denta coins or the eos's of the world are basically you know and that's like we wanted to build something more lasting so so that was part of it but yeah I mean Tally what do you think of when you think of a Tellor where do we fall in. 

Tally: Sometimes I think we could be a little vanilla. 

Nick: Tally is the representative. 

Tally: That could be my perspective just being like really young but it could be a little bit more wet vanilla and he said we have a lot of eccentricities that don't show off like at a more external layer don't communicate the fact that like we have guitars things up in our office. 

Mike: I know I agree I think we should it'd be I don't know we can be unstructured for this conversation because we don't really have a start here but let's I wanna I wanna like leave a ton of room for what we can talk about what we could do better that still fits in our values. So we could just literally this whole conversation could be that you know be really amazing but yeah let's talk about where we what we what we've done so far things that we have tried ways that we have expressed ourselves or messaged and sort of that's in your experience that's been vanilla. It's been like a little bit more I guess plain.  

Nick: Yeah the two guitars make us unique talents because that's true. 

Tally: Yeah I think that's something that could be really like not evangelized but like at least externalize and communicated to others. 

Mike: Just to go back on what we are doing and have done. 

Tally: It's been more like I think another piece is that like a lot of I think a lot of really cool branding in the space is like very colourful and like really wants to communicate in eccentricities I think like a really good example it's like curves like front end is like it simulates like Internet Explorer from like 2001 or whatever. I'm not saying the front end is really like the place to like play around it is one place it's one place to play around but I think like I've I've personally like not really been a fan of like charcoal t-shirts I just say Tellor. Right I think there's more we could say like I'm a t-shirt for example yes yeah cool. 

Owen: How are those Tic Tacs going. 

Nick: I am Tick Tock is hard. 

Spuddy: I removed it from my phone because I think that they were spying on me so they are and they're scattered there's. 

Owen: Spuddy you're still being spied on okay that's fine all right yeah. 

Nick: I mean I guess Ryan you’re kind of on somebody on the marketing team what do you think of when you think of Tellor's brand? 

Ryan: Yeah I mean I think currently the brand is we've been trying to navigate not falling into the bucket of coins so it's been a very concerted effort to not chase you know flashiness but still add a little like loose quirkiness to show that we aren't the kind of stiff corporate culture that you would expect from like a very boring like infrastructural product. But at the same time, we are you know very kind of like forward taking the way that we're doing it in general but also just like our philosophy in general. So I think I think it's been a balance that we're kind of kind of comes out as you know because we've been trying to very carefully not fall into that bucket, but yeah I think there's a lot of things that we could do to kind of really solidify that that quirky side a little bit. But yeah I just think that that's currently where it's at it's like it's a fine line it's a little dance that we've been playing for the past two years just so that we didn't because it's you know we're falling into these traps without even doing anything sometimes since the last couple weeks. But yeah maybe what you know you could probably be a little bit louder so that in that you know in the guitar is hanging up on the more kind of aspect so that the perception doesn't get taken externally. 

Nick: Yeah well and I think there's you can also say like the brand of Tellor is like crypto is actually a really weird industry I think in the fact that like you guys are partners like me and Brandon Mike even more so are sort of the brand of Tellor in a lot of ways. You know so like you you can actually have a brand for our website for our dogs the image there and then you can have a separate brand for the t-shirts you can have you know same with like the things our Tellor account should be tweeting can be vanilla and probably should be vanilla but the things that you know like because like when you think of like you know a lot of projects like you've been Rye for instance like Rye is a good one you know like they're they like Stefan's probably relatively vanilla because you might be angry he probably would have admitted himself but then you know like who's the biggest promoter of Rye on Twitter and it's like a meme you know who talks with memes and poses porn every other time. So like you know it's like there's like you can have but you wouldn't say porn is Rise you would not say porn is Right bread it's just like the supporters of it become louder and you know we yeah so so like how do we sort of do that is there any way to leverage that I don't know. 

Brenda: I think it comes down to a budget like I don't know either paying somebody or how this if this is actual or organic marketing but for us we have to because we don't have that you know one specific person just doing like a Twitter account and on Facebook like I don't know if that's how it works like they might have an official and then somebody that just runs you know go and play and say whatever it's in your mind and it doesn't matter it's a different account. We don't have that. So when we're focusing our efforts like we have to be a little bit more mindful because it's also although you guys represent Tellor at the end of the day if it's coming from your Twitter account it's your brand as a person. 

Mike: Yeah which is why also we encourage more you know it's not like a decree but like we encourage because like you said our team is you know wearing multiple hats all you guys represent and every time you guys do something or talk with somebody it's it's a it's a business development touch point it's a marketing touch point. Every time you answer a question in the hackathon Discord your advertising who we are as a company by demonstrating something. And you need to knit when we do you nail those in those interactions really well but we have to try to find a way to amplify those because that is how we're trying to do the Grassroots marketing by like going out and meeting people talking with people in these chat rooms at these hackathons going to events having people experience Tellor through all of us individually and we have that leave a mark over to a long period you know three four years. You know that all that stuff like multiplies and adds up and you gain a reputation it does a lot of heavy lifting for us we don't need to do these other games. Which are expensive to play and it's a debatable whether or not it actually reaches your target audience or not. You know like I feel like that type of shilling marketing only works if you do it this big like chainlink or something like that where like it just gets through to everybody and so that's just not an option for us. 

Spuddy: I'm not clear on the notion of a brand of like branding I don't know what to say about that but I do get worried sometimes that if we don't talk to people who were buying the token if we don't try to talk to like the crypto community at Large then when they say that Brenda goes to jail everybody's going to think it's true every time, because people don't know who we are we don't talk to them and then they don't know who we are they don't know what we do. So that's worries. 

Mike: Yeah it's a bit of a catch-22 because you add you know what it's like. Once you start engaging with those people and trying to give them more than what they want and please them they fight you and they they ask for more they're never satisfied and then you're caught in a trap and the cycle of trying to people please this monster that is crypto Twitter and Traders that are just never happy. 

Nick: And yeah I mean we played that a little bit early on right with our token you know like they want they want an announcement this week and then they forget about it two days later and one another announcement and feel like the team is demanding with them. And like you just have to like yeah like you have to just like shut them out like and for the most part that was like removed to Discord and shutting out the telegram and stuff like that like. It was just because they were they were exhausted. 

Spuddy: Yeah I think telegram we on telegram there was legitimately more scammers than there was real people yeah sure and so that was a no-brainer to get rid of that and the Discord is great now. So those are good moves. 

Brenda: What do you think we could have done better? Next thing because honestly yeah with the smallest reason in my language yeah better obviously we didn't have something like that had come up before and it was so Faith like so silly to be honest so faceless and it's like yes of course we even addressed that. And honestly a lot of the accounts that were following me like they were either just created like had such few colors they've seen like trash. 

Mike: Because and it could have been just a bot campaign or just an active campaign to do that pay people to spin up a bunch of fake accounts and but. 

Spuddy: I was getting DMS from a lot of people who've been in the Tellor Community for a long time who wanted to know if that was true. 

Brenda: That's one of the reasons we actually put out with that or maybe we're in this clear but I was I was more concerned when like you got the telegram from Abby yeah and I got from Krasi I was like these people know us in the world like and they're not stupid people like I in my perspective I mean Abby used to run a newsletter Krasi it seems like he would be you know the reason. 

Spuddy: It seemed credible is because it was at the same time a huge price drop yeah that's what made it feel incredible well. 

Mike: Because it's like we sold off we like oh Brenda got arrested you didn't do and like it looked like the team like did a rug pull it just creates this perception of something happening. 

Brenda: So what could what in your perspective well incredibly could we have learned better? 

Spuddy: It might I mean it all happened so fast that it was it would have been impossible to react to it. To like prevent people from asking you that question. 

Brenda: Right but like let's say something else happens how how do we think we could actually address that well because now we will just think about it. 

Spuddy: What you said just now is kind of funny we could have been like like as soon as you heard about it just tweet out like oh this is what do you guys talking about. 

Mike: Yeah I was thinking the only thing we could have done better is so we don't we never take it seriously until it becomes serious and that's kind of what will happen this time like okay who cares what these people are fighting about. But we've started we've learned now that it actually has it can reach into our actual community and our actual users and so I think maybe just if something like this happens again just addressing it right away. 

Spuddy: It's louder than us whenever there's something whenever there's something negative that catches on big on Twitter it's going to be louder than we could be as a community may Johnny Reid helped a little bit but he'd then be left. Yeah you know and he's like one of the only big follower people that we have that you know events for our team. 

Brenda: It was really quick because you sent that to me in the morning and then we addressed it in the afternoon and then we sent another to it at night or the next morning but it's it was ours. Yeah like it's just pretty simple but yes okay much faster yeah we can put that inside. 

Mike: Let's talk let me let me give some examples of how we just to ship gears a little bit like what we how we describe Tellor early days and then kind of how we described Tellor around the Tellor X time frame kind of how we talk about Tellor more recently and then see if there's any new insight on like how we could differentiate ourselves in in sort of the in the space that sort of fits. So like really early on we focused on describing the Oracle problem a lot we all we would start with like what the Oracle problem is you know Ethereum can't read real world data blah blah blah. And then we would focus then we would just basically say we're a decentralized Oracle where we sometimes we describe what that means in some ways but we would just like put that as a feather in our hat like we're in a decentralized Oracle that's all you need to know and then we would describe how we how we do what we do by just saying we let miners compete to bring data on chain. And that was kind of like the three or four step process we would also add in that we had no we would focus on like how we launched too like we did no pre-mine we did no Ico. And lastly we would we had we would focus heavily on what our token did you recall like all our early amas were like what does your token do what's the utility of your token and we were all about that because we didn't want to be a security and so we made sure we would like have like a five-step thing like everything our token does it provides security because you stake it's mining rewards et cetera et cetera et cetera and we sort of wrote that for like the first year. We'd also talk about like our users were users that don't compromise on decentralization and that have high value data if you recall like. We're the Oracle for high value data because we were slow and expensive but decentralized. So you know I think people got those things at the time because we really only had to compare against chainlink and I think some of those points still are really valuable like not having a pre-mine and Ico still like that affects who is our power token is doesn't care as much so yeah but still it's worth mentioning because we've seen like it doesn't matter if you have if you're a dao if you pre-mined all these tokens the three PCS. 

Nick: Yeah but I mean like people who got in the space in 2020. 

Spuddy: I don't even know what a pretty line is that's old language it meant a lot it meant a lot when we launched recently and people could like think oh I'm going to buy this because they just launched but we didn't just launch now all right so now it's more important to talk about it than we are that it is yeah well. 

Nick: And I think now like the narrative is sort of switched like you know we've always had this thing like what do users actually care about and there was you have this hope that they actually care about the decentralization and we're building that in but in a lot of ways they don't. You know maybe they will start too and that's always like the dream but you know like why people come to us recently to do it it's it's like we've been talking like the flexibility of Tellor a little bit more yeah like you can launch us on any train by yourself you can do any data and you can you don't have to wait for an approval from the chainlink Gods to exactly to get it up and running. And so like that that's been working and you know we can I think we lean into that right leaning into that now more I I think that's you know something we can talk to with like the vision and piece too tomorrow but it's like you have you know this space is almost just getting bigger and more confusing with all these chains and all this kind of data coming out so like being able to be flexible is going to be really really important and like not controlling it so yeah. 

Mike: And we used to also you know talk about how secure we were and we procreated time we try to say we were Unstoppable and yeah those words just became kind of like in a world where everything's fast and cheap you know like if everybody's fast and cheap no you don't even listen to those words anymore you want to know okay well what else are you. 

Nick: Right like whenever you hear like what's a new L2 like well of course it has you know yeah how many one two second block times about those things anymore right so like. 

Mike: No one cares if they hear decentralized secure and all that stuff they want to know okay well what else is different and yeah and we started recently focusing more on like yeah we still do talk about how permissionless and transparent we are those are some new words that we've been using they're transparent we're permissionless anybody can join. I think I still think that has a place for us. 

Nick: But yeah I mean you you want people to know like why are we well we don't have an admin key we don't we can't yes we can't rug you or censor you. Yeah you know you want people to get that in like yes that should be the minimbar. 

Mike: I remember at eight Denver that people really latched on to this thing where we're like we're like much more of a web 3 style Oracle like setup you know when you think of what that means versus the web 2 approach or like a traditional Business Service approach which is some of our competitors are more on that route. I think they did the language like a web screen I know but it like it works too and that's why we don't use it in our like albthing but in conversations people really they under they're like okay this is more like using uniswap or like these kinds of things where you know. Yeah and so I think you mentioned devrelations and things like that I think these are areas where we could start like developing who we are as the experience of using Tellor and talking about that because it's a different experience using Tellor than it is other oracles and I think we can learn how to talk about that in a way that kind of develops a new messaging pattern and a new brand. 

Nick: When I think this goes in you know branding, we're sort of Leaning into the marketing talk here you know like who is who's the target market of Tellor. You know like and this has always been something like what's the benefit of a T-shirt and even getting a t-shirt like you know like if you think about who we're actually targeting and what's been our strategy it's been like we we can all be honest like we know there's not many users and this like we don't have many users but like I think what like a lot of people don't realize about yet is there's actually just not that many users period like period like you know we did the analysis and chainlink they have like 40 like it's not it's not like we're going after thousands of like with the retail with the token buyers yes there's tens of thousands whatever. But like actual user developer people there's like a hundred right. 

Mike: Now there's even less of those that give a about whether you're a web three Oracle or neutralized or any of that. 

Nick: It's a cycling group so there's like 100 and then like 50 of them will be gone and you'll get 50 new ones next year so like it changes but like our goals each year is to grab some more have a one-on-one conversation basically that that's kind of what we we once we realized like there weren't that many it's like. How can you go talk to these people how can we get in front of them that's why you know like yeah it's a lot of work to have Spuddy sitting discords you know it's like a very not a cost effective way to market but guess what like we want to find out who is that decision maker and how can we talk to him and figure out if there's any chance to let a great Tellor and that's like been our goal. You know that's why like travelling isn't that bad for us traveling we tend to do really well because you want to go talk to him and present to him so you know like thinking about that like does your website in the way that you branded matter as much probably not. You know it's like The Branding of the website or that said t-shirts maybe you want to have some bar for like whatever this guy like goes and checks out but. 

Mike: Well that goes into the interpersonal connections right or then like if people like you because of your taste and the things you're into and just like how approachable you are and like the things that you think are cool or like and it you know what kind of shirt do you have like you guys have a sense of humour like that might be really expensive what you're talking to but like those things can leave Impressions and you know I do think sometimes people like to work with people that they like. And they'll they will like make concessions on maybe the technical reasons to use or not use somebody because there's a human element there too and yeah and. 

Nick: I mean like I think we can like one good thing we've done with branding is like name recognition I mean over the past year I'd say we've like where we were at last summer for instance like we were still at relatively obscure nobody really knew about us but like we've come a long way for sure we're also saying like that's more marketing and. 

Mike: It's almost like our branding doesn't matter as long as we it's not terrible right and you know it's professional it's you know it doesn't turn anybody off but we do a good job you've done a better job reaching out and talking to people yeah. 

Brenda: And we've had a better budget for you yes so a lot of more advanced and sponsored but I want to go because I you know I don't know if you're still confused about like The Branding like do we want to give everybody like the general definition if you're still confused. Because I feel like you know everybody's thinking about their own definition like my definition is like for any brand so what do I associate with it and whether or not I think it's on piano but yeah. 

Mike: You could reverse engineer it by thinking you know like you would think about Ethereum you think about Apple you know like what do you see in your eye and when you close your eyes about Apple you're like you can you know that their design looks a certain way that they wear certain clothes in their presentations their logos look a certain way their apps have a certain design to them if smooth rounded edges that they sort of pioneered like putting curves on corners of boxes versus Windows was always just everything is square you know. I gave them a softer more approachable kind of thing the more friendly. 

Brenda: Yeah with that in mind can we come up with like can we finish The Branding so we can. 

Nick: I mean even on branding like you know this was actually like yeah this was one place that we've all probably had disagreements over the years on as far as Brenda. Goes I mean just like it probably one area I've tried to step back as much as I can on but you know like you have you know we've had how many websites over. 

Mike: Yes we've had quite a few four one four that like one yeah we've had basically three ones that like lasted and then one fourth it didn't last well. 

Nick: You could say like Our Brands now like it's it's relatively modern slightly Spacey yeah like I mean there's like the dark so like here's like the brand idea the brand I visual identity. 

Mike: Right you know what the what the word Mark is what the logo is our color palette you know these are our main color pattern at the top and then like alternate ones that we use for like the dev calls or like the weekly updates is uses this red the Tellor School uses its yellow the typography you know we have this sort of like developer type of typography called inconsolata but it's like something you can see in your like in the terminal or something like that. The way do we try to like. 

Brenda: I think for me that was my goal for The Branding is like for people to think of us as the beginning yeah they report yeah quality but it's also completely independent. We're here to support it like there are many devs supporting Ethereum but they don't really mean you know you don't think like Ethereum must be this thing it's just they're there we're there to support it we're there to make sure that it's okay but it all depends on you and how you use it like this is just literally could have been probably should have been a part of other Ethereum and then eventually I think you know with one of the papers that we pulled out with me that's supposed to end up being the ending the same Miner Supply that are being hopefully the reporters but in people's mind we use people use Ethereum without like okay well you know even it's the biggest thing is expensive. But it's like they think about it like I don't have to ask anybody for permission I can just do it I can launch whatever I want and I can just be there and that's what Tellor should be. Like this is just that's like being both in the company you know it's not like Tellor like yeah it's great for the all the t-shirts and stuff but like just the way that people think about us that's what I want to dance are you like hearing friends that sort of sucks now. I'm sorry I don't like the unicorns my personal but it's silly and I don't care about that because I know that each personality works. 

Nick: Yeah I mean to me for me like as far as like branding like. 

Brenda: I like minimal as far as branding goes like I just know that's not a strong suit like you know like it's like I liked I don't know like it's more Salient even create something colourful something silly something makes something funny I mean I'm not a fan of the whole I and I know where it's going to with the hats but you know what I think you'll make an impact and I think people will remember I mean that's what we're trying to think about it you know when you play these games. 

Mike: Because we like we have a Target to reach that we're not reaching so we we've been we've been a constant experimentation phase kind of like how you guys iterate with code like we're iterating on like what could work what could make us get more people talking to us what how can we make an impact let's try making it tell you there maybe people want to become reporters if there's a mascot you know let's take that tell you a big picture and take it to Keith Denver because people will be attracted to our booth that way because some sort of visual anchor. Whether or not it's never been part of our grand identity necessarily we don't really talk about each other. 

Brenda: But I don't think that matters as much as just making sure people remember our name and you know if they remember our name they can then look into that text but they don't even remember our names they're not going to look into us. And you know I mean for the people that travel like I know like if we're wearing the T-shirt maybe like they've known us for a while but it's nice to see letting people actually remember recognize but like there's yeah. 

Mike: That might not have nothing to do with the brand they might have everything to do with the fact that they met X Y and Z person they saw something that someone said on Twitter and. 

Spuddy: They don't they don't even know right that's when I was wearing the Tellor shirt at the NFC daily event they did they remembered next talk they remembered that I was there too I was wearing a Tellor sure but they didn't know what Tellor and they didn't which is fine which is one reason why though like. 

Mike: Sometimes having a plain shirt that just says Tellor like at least it gives them our name to remember and it's the easiest thing to remember but it's also born you know like it's not necessarily an exciting shirt to take home emotion like maybe the heart will you know it will be funny or yeah if you anything that creates emotion is more Savory does Ethereum create emotion for us for me no but it's so old like seriously like it's the all it's it was Bitcoin or Ethereum for a very long time so there's really now I think it makes you at least for newcomers it definitely makes it sort of stand up because it's all off the wall I think but I don't think it's necessary for the people that are actually ever in the space like because we already know the words because everybody is actually using it as a benchmark and they could do they could literally fall into anything with The Branding and people will still use them for me yeah that's why. 

Mike: You know so let's let me put a period on The Branding side of this conversation where we landed to like describe I think what we're all talking about we actually sort of came up with these three words that we did back when the other Sean was working with us which I think kind of captured a lot of this but we wanted to focus on being factual like and this is like the tone that's our tone of voice and what we write and even our visual tone of voice like we wanted to be have a plain element to it it's really like we describe what we do in fact in a very practical voice we stick to the facts we don't embellish it's like no embellishments on it but here's what we do We're not going to we're not we're going to go away from like we're the most secure super decentralized we'd like eliminated strip that out just describe what we do and let other people like create emotion around it. And then we were like well we do have this at the time we had we had you know we had been working with us a lot more and like well there is like a a visual maybe we could do some visual fun to have some illustrative elements that like he's like a counterpoint to this like really plain factual style like simple statements but every once in a while, we could we could make a visual we could be created visually and have fun with it until they came out of that whole thing but also like. The last thing was optimistic being optimistic just like having like this optimistic attitude about the space and about decentralization and the future those things can hold. 

Spuddy: And that's the why like we're talking about what we do is one thing I think we could maybe tell people why we love it like why we're why are we doing this why is this important why you're like you know that's because you know like we want to manifest the cyberpunk future of crypto yea. That's other companies are not doing that they're just you know you know. 

Mike: I think that's what Ethereum does right Ethereum has this plane it's not even it's like almost a non-brand but like the community you when you talk with people that are into Ethereum from the first time I met somebody interior you could tell that you loved it. I don't even know what a smart contract is but that guy like is obsessed over these things and like that draws me in and so like it didn't matter what the logo looked like you know it mattered what the how people felt about it was really like the magnetic element to it. 

Nick: So we got like 15 more minutes yeah let's just ask people I mean what can we do better or what are your thoughts Tim you haven't decided anything. 

Tim: Well yeah we mentioned the flexibility side of things which we kind of focused more on more recently as we especially opened up to any data type I think we could do better and actually for people to actually build out their integration without our help I think yeah and like right now it seems people really do need to come to us like technically they could build their own custom structure but I think maybe we could do better with the documentation and messaging on how he housing actually gets goes about implementing their very specific solution but because I think the flexibility thing is like a huge selling point for us like I think that's a big reason when Diva came to us yes stop looking at ChainLink because we could offer this custom solution. So yeah I definitely think we should handle that home and we should we could keep improving on actually allowing people to address things yeah 100 was actually just thinking about it. 

Akrem: I think even the logos whatever the look of the logo really is doesn't really matter if you see it and you don't know what it is or with the tick behind it is I think the marketing gives you the meaning of what that low management you'll see it just like apple or Amazon or whatever all the big brand names they're very simple if they're not if the tank is not behind or the marketing's not behind it is like nobody really would care about it. I guess the messaging is that probably something I should probably attribute more of also I was thinking like what is an oracle most people probably don't know what an oracle. Is there another term that we can use instead of being called an oracle something that we can make up like that's more attractive or. 

Mike: A data provider things like the data provider for support contracts or something like that I mean I don't know if there's a single word because that's for yeah I guess that's something probably yeah think of yeah. 

Akrem: I guess the selling point would be what it is that we do and I think the thing that attracts me more I mean I'm not I haven't been wrong in the state so just a few months but the fact that you go like when you say oh I can put any data kind of sounds nice. 

Nick: It does say yeah Owen you've been quiet are you sleeping? 

Owen: I'm not sleeping all right yeah I mean I think our like branding is fine I mean just keeping it minimal and like somewhat professional like appeals to me I more into what Talia was mentioning yesterday about like on our marketing side just doing more like we host basically like learning you know like okay like I'm starting this project I need some data in my smart contract here's like a video of me like trying to get that data and I use Tellor obviously you know I mean more of those kind of like Tellor School stuff learning yeah schools sort of like content and stuff and yeah as long as they're just like physical branding is not trash you know what I mean like I think it's fine you know. But I I'm just like I find it a lot more appealing like what you know let's like a little event or like get more active like in the you know Ethereum python Community like there's discords there like actually host something. I don't know. 

Mike: Oh yeah you know education was one of our values that we used to say with the value of ours and we haven't fully like leaned into that yet I think because maybe it just wasn't the right time in terms of where energy came from is. 

Owen: I think like realistically too though like okay so we're so like coming out of this yes we could be like all right we're going to do make this different content and stuff we can make that content you know pretty easily for wag five for like what Tim is doing with the dollar auction you know you can come up with like a bunch of other little projects to do this with but on the technical side we still need some things for that to you know when we create that piece of content for it to look good like we do not yet have a fleet of reporters that report for any of our supported data types which is technically any kind of data but you know we still don't have that yet but I still think making all those pieces of educational content is going to help iron out the technical side anyway and just like expose any the essentially like the part where people come to Tellor and they try to integrate Tellor and then they fall off at some point Nick and like others are always asking like okay what at what point that is the more of those pieces of community content that we make you know like if each person like does one of those it's going to show us like where our weak points are and yeah. 

Mike: I remember feeling that way with Tally when we were working on your Workshop like that sort of unveiled kind of so many Kinks so many Kinks and like where we're actually at now and where what we need to iron up. Yeah it was cool we're keeping working on. 

Spuddy: Yeah this is where the bulk of the work is like the nail him down works so we can tell people how to do it yes we're still working on that right we're doing it yeah no everybody's doing great but just yes and so. 

Mike: It is presents a challenge when it comes to the type of marketing we want to do it's almost like we're not quite ready to really be able to do it really well yet we're like in this limbo and. 

Nick: So yeah well anybody I think a good way to wrap up would just be send us some ideas guys you know like everybody has good ideas here if you guys get an idea we may or may not do it but branding or everybody's on the branding and marketing team who's here yeah there is no brand anymore if you have a Twitter idea if you have a fun video that you think would be useful and we're missing tell us and we can work on it and make it you can set aside some time over the next month. 

Mike: One thing I want to add just that is part of all this that I think is something that we could we are doing better and it's going to be important for us to like finalize this stuff is because of your deep dives one thing when it comes to how we are different from other oracles it's always been this vague we're more decentralized to them it's this big concept that like it's too high level and from a developer like a target audience like it's not really answering their questions like what's really different for like how I'm going to experience using this Oracle. And through that deep dive there's a lot I think we're there's stuff we can mine out of that in terms of really explaining like how it's different in brass tacks using Tellor versus using a uniswap or using Uma and I think. 

Owen: Like deep dives but you integrate each one? 

Mike: Yeah so not that yes I've always like yes if we could like I spent I like I built let's say you have a little project you build that's going to use Tellor well also have that little project integrate Uma integrate uniswap and then like just see practically speaking what the difference was. Yeah it was interesting you know then I think from that we get even a more clear picture of where we stand and I'll be hopefully that's possibly stand up. 

Brenda: One thing I'm sorry the last so we talk about a lot about like how do we get them here and how do they do it but like why would they want to use another Oracle and I think that goes back to regulation and that's something that we can I mean talk about a lot more in terms of education for all the new projects coming up validation matter right yeah but like just in general like very specific to a company it should matter to you because this can happen. Yeah and that's you know the why should they use something other than themselves it doesn't matter if they use us they can use anything else but at a very minimum indicate all of those new 50 projects that come on board every year that they at least have that in mind that it should be a separated. Yeah so if we can focus on the why and the how. 

Mike: Yeah that could be its own piece of content or it could be it could look like every time somebody gets hacked or someone gets regulated like putting out statements. 

Spuddy: There's a step you can take that a step further too you don't want to be the source of your own data because that looks bad but you also don't want to use like any one company either because the gym that one comes that one company can be censored. Yeah or they can censor your data if they're important what's the next ACT well they'll respond to anything. 

Mike: It's going to be East San Francisco and the one of our messages just to end on what we're going to do for the shirt is it's leaning into this pick a side thing which is like either you're building a fintech or you're not you know and it's I think current events are happening it's going to force people to pick a side and we're firmly over here. And we might be the only person over here in terms of the Oracle space like legitimately. 

Spuddy: Yeah we're not the only we're not the only devs that want to be over there right. 

Mike: We're not so like eventually we'll all end up a room with everybody who picked that side and like it's like a dance like you know you can't dance with chain link anymore you're not at their dance hall you know you're here you guys are dancing Tellor. 

Nick: Cool well I got a call at 11 so thank you guys Owen later later man later like we should.