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Brand Value of Cryptocurrencies

By Debesh Choudhury | TechFuture | 12 Aug 2022

What does come to your mind when you talk about cryptocurrencies?

The first cryptocurrency is Bitcoin. Most Bitcoin Cash lovers may say that Bitcoin has been moving away from the traits already written down in the white paper under the name of Satoshi Nakamoto.

The crypto news headlines earlier claimed Bitcoin to reach the hundred thousand dollar mark. Now, they are predicting Bitcoin going down below twenty thousand dollars. And, now Bitcoin has reached below twenty thousand dollar mark.

Bitcoin Cash rose to over the three thousand dollar mark in December 2017 whereas Bitcoin Cash is somehow undulating around a hundred dollars plus line.

  • In the above two statements, one thing is common. The value of Bitcoin and Bitcoin Cash are quoted with reference equivalence to a fiat currency called the US dollar.

So, now I may pose a question that asks about the existence of cryptocurrencies without cross-referencing any fiat currencies.


Image Screenshot Source


Why do you always need a fiat currency to project the value of a cryptocurrency?

Most of us are very happy to find some merchants that started to accept payments in cryptocurrencies. For example, several domain name registrars accept payments in cryptocurrencies.

QUESTION: What does a merchant mean when it writes the phrase "We accept payments in cryptocurrencies?"

ANSWER: A buyer can pay the price which is quoted in fiat currencies, such as the dollar equivalent amount in cryptocurrencies at the current rate.

  • No merchant in the world quotes the price of their products in cryptocurrencies.

QUESTION: Why doesn't a merchant quote product price in cryptocurrencies?

ANSWER: The merchant doesn't rely on the real-world value of cryptocurrencies.

  • The reason is that the price cap of cryptocurrencies is volatile.

Since nobody can rely on the value of a cryptocurrency, the crypto world can not quote the real-world value of cryptocurrencies without referencing a fiat currency.

  • Then, your cryptocurrency has not yet built a brand image of its own!

Global trust in cryptocurrencies is so fragile!


Cryptocurrencies need a brand value independent of fiat currencies

How do cryptocurrencies play a role in buying and selling goods?

For example, a nation, such as El Salvador, might have selected a cryptocurrency called Bitcoin as an official currency. But, the merchants there quote the price of products in local fiat currency or the US dollar equivalence and let the buyers buy goods by paying the equivalent cost amount via Bitcoin.

  • But, no merchant is ready to quote the price of their products in cryptocurrencies. It is so because global trust in cryptocurrencies is very fragile.

  • If a merchant trusts the value of a cryptocurrency, there should not be any hesitation to tag a fixed price in terms of the choicest cryptocurrency.

I am seriously thinking about the brand value of cryptocurrencies.

For example, what is the brand value of Bitcoin Cash or BCH? Can it be stated that the value of BCH is independent of fiat market economy?

  • If the brand value of Bitcoin Cash or BCH were trusted by all the stakeholders, we could have contributed a fixed BCH amount towards any crypto payment or support, i.e., not more BCH during the market crash and less when the crypto market is high.

  • People could also have been more than happy to receive payments in BCH and not in dollar equivalent.

  • Some trustworthy adopter merchants could also have quoted their product prices in BCH or any other acceptable cryptocurrencies.

In my humble opinion, I strongly feel that cryptocurrencies need a strong brand image to project trustable real-world value in the fintech sector.


Image Source: Unsplash and BCH logo.


Bringing it altogether

Cryptocurrencies are still in their infancy and are unable to project their real-world brand value without cross-reference to any fiat currency.

  • When will the cryptocurrencies be able to quote a real-world brand value?

This can only happen when merchants will trust to quote the prices of their products directly in terms of cryptocurrencies.

  • How will that happen? It is a big question.

As it stands now, a stable coin that guarantees a fixed fiat value can only do that. But, then the dependency on referencing a fiat currency still remains mandatory.

  • For this purpose, a cryptocurrency must gain the trust of the merchants.

It asks for a fiat-free brand image and real-world value of a cryptocurrency.

The crypto lovers may have to wait some years or more to see a cryptocurrency brand value attainment.



Is there anybody who can go one step forward to announce a product that carries a fixed Bitcoin Cash price tag?

  • I am seriously thinking of quoting my student mentoring fees in fixed Bitcoin Cash which will be less than the current fiat equivalent amount.

  • I am sure that quoting a fixed BCH price tag will help raise the brand value of Bitcoin Cash.

Please don't hesitate to write your views about the real value of cryptocurrencies.



Who I am

  • I am from Science, Technology, Engineering, and Mathematics (STEM). I have also added "Arts" and "Fine Art" to my interests and made my interests STEAM - Science, Technology, Engineering, Arts, and Mathematics.

  • I develop solutions for password and cybersecurity relevant to cryptocurrencies, blockchain, and other block-less distributed ledgers.

I hope the entire blogging community will strive here and elsewhere.

If you have time, please explore my "Learning Times" and other channels on Odysee-dot-Com and earn crypto coin LBRY Credit or LBC for consuming and creating content.


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Cheers! Debesh Choudhury

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Text Copyright © 2022 Debesh Choudhury — All Rights Reserved

Thumbnail Image: Unsplash and BCH logo.

 All other graphics and videos are credited just below it.

Disclaimer: All texts are mine and original. Any similarity and resemblance to any other content are purely accidental. The article is not advice for life, career, business, or investment. Do your research before adopting any options.

August 13, 2022.

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Debesh Choudhury
Debesh Choudhury

I am a solution architect for Digital Identity, Data Privacy, Password & Cybersecurity, Distributed Ledgers, IoT, a researcher & academician of Electronics, Computer Eng. & IT, an Entrepreneur & Tech Blogger.


TechFuture will publish short articles on future technologies that will make the world a better place to live. It will include digital identity, data privacy, passwords & cybersecurity, cryptocurrencies, and many more.

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