Cognitive Dissonance: An Introduction

5 Apr 2021 13 minute read 0 comments Maximilian Brichta $0.16

The theory of cognitive dissonance, introduced by American social psychologist Leon Festinger in 1957, proved to be pivotal in how we generate research on human behavior (Cooper, 2007; Harmon-Jones & Mills, 1999). Ironically, this groundbreaking theo...