13 Articles 0 Followers
23 Apr 2026 6 minute read 0 comments Mike Ermolaev
Sometimes a piece of content appears on one outlet, gets its moment, and then quietly disappears into the stream. Other times, it keeps showing up here and there afterward, and you realize it ended up reaching a lot further than the first run made it...
![10 strongest syndication profiles in crypto media from OMI data [April 2026 list]](https://cdn.publish0x.com/prod/fs/cachedimages/1830583310-823327022f2882ea7c1456ba11d6c850537840521113a7e714e5492826f06d43.jpg)
14 Apr 2026 3 minute read 0 comments Mike Ermolaev
Outset Media Index introduces a standardized system for media analysis built around independent scoring, normalized rankings and structured outlet profiling. It already works as a hands-on analytical tool, but new features in the pipeline will make t...
10 Apr 2026 11 minute read 0 comments Mike Ermolaev
For years, many observers have assumed that news coverage plays a major role in shaping crypto market movements. The logic seems straightforward: attention drives activity. But when we began examining the data more closely, the relationship turned ou...
16 Mar 2026 3 minute read 0 comments Mike Ermolaev
On March 12, Outset Media Index (or OMI) launched as a media benchmarking platform for advertisers, PR and communications teams, publishers and analysts who regularly need to review media outlets before placing campaigns, building media partnerships...
6 Jan 2026 13 minute read 0 comments Mike Ermolaev
Outset Data Pulse continues to map global shifts in the crypto mediascape. Following our in-depth reports on Asia, Latin America, and individual European subregions, we now turn our focus to Europe as a whole, examining how crypto-native and mainst...
12 Dec 2025 23 minute read 0 comments Mike Ermolaev
Asian crypto news does not live in one market or one model. Our Q2 2025 survey of media founders, editors, and KOLs maps three competing ecosystems: venture-driven media groups, exchange-anchored networks, and independent outlets under tight regula...
10 Dec 2025 12 minute read 0 comments Mike Ermolaev
Outset Data Pulse continues to map the global crypto mediascape. Building on our recent Asia-wide Q2 analysis, this report zooms in on South Korea – the region’s most influential and behaviorally unique market – to examine how media attention, on-c...
11 Nov 2025 17 minute read 0 comments Mike Ermolaev
Outset Data Pulse is keeping track of global trends in the crypto mediascape. Following our latest reports on Europe and LATAM, we now focus on East and Southeast Asia in Q2 2025 – a region, where adoption is accelerating under vastly different con...
7 Oct 2025 5 minute read 0 comments Mike Ermolaev
This data brief is a companion to our LATAM Q2 research. While the main report quantifies traffic by outlet and geography and includes first-hand insights from regional media teams, this brief examines the quality of attention – that is, how audien...
8 Sep 2025 9 minute read 0 comments Mike Ermolaev
In our ongoing series that showcases the minds shaping Outset PR, we sat down with Maximilian Fondé. While most of his work happens behind the scenes, Max creates real magic: he turns vast flows of media data into sharp, actionable insights – steer...
