media analytics

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63% of Eastern Europe’s crypto media lost traffic in Q2; GenAI reshaped discovery, but user loyalty held firm – Outset report

13 Aug 2025 17 minute read 0 comments Mike Ermolaev

The second quarter of 2025 marked a significant rebound for the global crypto market. After a sharp 18% drop in Q1, crypto assets delivered a 21.72% return – outperforming equity benchmarks like the S&P 500 and reigniting investor confidence. This mo...

Q1 2025 data says 82% of crypto media declined in MiCA-era Western Europe; Generalist sites stayed resilient – Outset report

1 Jul 2025 17 minute read 0 comments Mike Ermolaev

Much like in Latin America, crypto adoption is steadily rising across Western Europe. But here’s the asterisk: in Q1 2025, the soft rollout of the Markets in Crypto-Assets (MiCA) regulation began to reshape the local mediascape. Outset PR’s analytics...

Q1 2025 data says 82% of crypto media declined in MiCA-era Western Europe; Generalist sites stayed resilient – Outset report

73% of LATAM crypto media lost traffic in Q1 2025; Six outlets held majority reach – Outset report

5 Jun 2025 8 minute read 0 comments Mike Ermolaev

Amid Latin America’s rapid surge in crypto adoption, organic PR presents a golden opportunity. But that opportunity can quickly become a minefield, when markets turn volatile and Google rewrites the rules of discoverability almost quarterly. In Q1 20...