The Gemini Exchange is a New York based exchange that was founded in 2014 by Cameron and Tyler Winklevoss. The Winklevoss twins, who are enthusiastic and vocal proponents of Bitcoin and other cryptocurrencies, conceived of the idea in 2013 before officially launching the exchange in 2015. The exchange prides itself on being regulation-compliant, and states itself as being the first license exchange for Ether and Zcash.

Going with the tagline “The crypto revolution needs rules”, and describing its mission as wanting to build a rules-based marketplace that protects crypto investors as investors in other markets are protected, the Gemini Exchange has a number of features that attempt to make it distinct in a market that is extremely crowded. 

Gemini operates in seven regions: the United States, the United Kingdom, Canada, South Korea, Singapore, Hong Kong, and most recently, Australia. The exchange services include a mobile app for convenient trading, Bitcoin futures contracts and the targeting of institutional investors, which has been growing significantly in 2019.

Gemini also features its own stablecoin, the Gemini Dollar (GUSD). Like many other stablecoins, it is pegged to the US Dollar on a 1:1 ratio and is used to combat the volatility of the market. 

2019 saw a lot of partnerships and headway with institutional investment for Gemini. In May, the team announced a partnership with Flexa, a global cryptocurrency payments company, with the intentional of enabling retail outlets to accept cryptocurrency payments at stores. In April, Gemini partnered with Harbor, a platform for Security Token Offerings (STOs) to allow its users to invest in securities using the Gemini Dollar stablecoin.