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Basic Attention Token (BAT) is a cryptocurrency founded by Brendan Eich in 2017. It is a token based on the Ethereum blockchain that aims to revolutionize the digital advertising industry by directly connecting advertisers, content creators and viewers together.
The team over at BAT aim to create a new form of digital advertising space that fairly rewards content creators and the viewers of the advertisements through the power of blockchain technology. Furthermore, advertisers will also receive a better ROI using their system as they get more accurate data to play around with.
The entire project is powered through the Brave browser, a specially designed browser that is focused on privacy and speed. It is created by Brendan Eich, the co-founder of the popular web-browser Mozilla and the creator of the programming language JavaScript. The Brave browser blocks all advertisements, cookies and malicious trackers by default, helping users to retain privacy. The browser also automatically upgrades every website to HTTPS for an additional layer of security whilst browsing.
Brave automatically tracks the attention that a user may devote to a particular advertisement and assigns an Attention Value to that user. Using machine learning on that Attention Value for different adverts then allows Brave to show relevant advertisements to that specific user. This is perfect for both users and advertisers alike. The most important feature regarding attention tracking is the fact that the data tracked will always remain anonymous and never leaves the hosts computer at any time, allowing the user to retain his data.
In this tag you can discover Basic Attention Token (BAT) news, price prediction, opinion and analysis created by users.
28 Mar 2021 2 minute read 0 comments zev
We have a right to privacy. However, our privacy is exploited and monetized every single day. In today's modern world we are obliged to use certain IT products in order to survive in a society - to socialize with people, to make a job done and get pa...
25 Mar 2021 1 minute read 0 comments jbrendon21
Data is one of the most valuable resources in the world. Unfortunately, many people either don’t realize this or don’t feel that we should be compensated for all of the data that websites and companies take from us on a daily basis. I believe that ev...
25 Mar 2021 2 minute read 34 comments BitcoinBaby
Can I earn both BAT and PRE tokens combining Brave & Presearch? So when I first heard about Presearch I directly installed the extension and started using it while using my Brave browser..... And that was simple and easy, you just activate the exte...
22 Mar 2021 2 minute read 0 comments PopeLuciferMorningStar
A Month In... Retirement Still Eludes Me... I finally caved and withdrew my Robinhood money (at a $50 loss) and put it into Coinbase Pro by way of Coinbase. The instant transfer feature for USDC is a nice benefit considering my Credit Union won't sup...
22 Mar 2021 15 minute read 28 comments SirGerardThe1st
1. Introduction Google, Facebook, Microsoft, are not the problem. They are a very small part. They are the visible faces of a tangled network woven together for the last 100 years that controls absolutely all the activity of the planet, taking refuge...
21 Mar 2021 1 minute read 2 comments Medal182
The token bat for those who accompany it, has already reached many marks and many satisfactory integrations throughout the journey. From 2016 to 2020 we can mention several positive points of the BAT token. But what has he been doing in the year 2021...
21 Mar 2021 1 minute read 2 comments zev
As of today, each company has to work with Brave's employee in order to run their ad campaign through Brave Browser. This fact creates at least three key problems that future upgrade will eventually eliminate: 1. Working with a middle-man. In order t...
20 Mar 2021 1 minute read 0 comments MakeItReal
Starting today, BAT is now also available on Binance Smart Chain (BSC) as wrapped BAT. This is the link for the official announcement: https://brave.com/brave-bsc/ This means that maybe we'll soon be able to farm BAT at https://cubdefi.com/ The LeoFi...
20 Mar 2021 1 minute read 0 comments Makingdigital
As expected, the Brave team was not going to take long to add to the inertia that is marking the Binance Smart Chain. Both for users of the most used decentralized browser in the world and for lovers of decentralized finance, we will be able to see t...
20 Mar 2021 1 minute read 11 comments True_Grin
The implication Before we get ahead of ourselves we must clarify that as of yet BAT remains an ERC20 token which means that to have access to the BSC platform it first needs to be converted into wrapped BAT. This is different to a token migration whi...
