Marketing suggestions for Remittance apps and crypto based payment apps
Marketing suggestions for Remittance apps and crypto based payment apps

By Snow Under Sun | SnowUnderSun | 16 Oct 2019


Many crypto currency based companies have tokens and they launch many apps for remittance and for crypto based payments. 

Most of their apps have nice user interface and teams have brilliant ideas for develop apps.

On the other hand, I realize that are not very successful in marketing for mass adoption.

here is my simple suggestions about marketing and bring attention of mass crowd.

This suggestions are shorthened to reduce wording. Open for all crypto based apps.

 

Encourage the real life use of app :

1- Overview

if any member of the community convincing a small business or medium size website for use app to accept payments from customers, member will win 1x amount of award. 

The relevant firm / website should announce it clearly on their web page / facebook page that they accept payments via app, and the persuasive person must notify the team before that announcement.

If the relevant firm already listed in conventional stock exchanges or website has monthly visitor traffic more than 250 thousand people, award will be tripled , (3x award)

If member convincing Forbes 500 size company or the website with more than 1 million visitors per month, the member will rewarded of 10x award as token to convince the company - website,

open for everybody who can bring new company or website to use app. Good way to become "community project "

Award tokens will be given 1 month after each category relevant company or website reach predefined app usage quota which can be tracked on etherscan. This method may prevent frauds and cheats to get reward.

Result : community members will effort willingly to businesses and websites in their country to accept use app. This makes the spread of usage much more well known. Marketing team can use this as perfect tool.

2- Detailed version

Inductive marketing : Using network power of worldwide distrubuted community for rapid mass adoption.

Targeted output : Enhanced brand ( app of crypto company ) image, country & sector based after-campaign analysis for more functional marketing on next products, improved global marketing intelligence, increased community focus & perception, mass usage of token via app. Create satisfied and loyal individuals & entities.

Campaign rules :

Reward Approach : First come, first serve

Campaign Period : max 3 months after campaign launch.Company of app has rights to end campaign earlier if goals achieved. 

Offering limits : Each community member can apply for bring maximum 5 app point-of-sale as clients on each category. If all 5 successful at transaction quotas in campaign period, please contact marketing team for your add-on offer of further additional bringing more point of sale / clients.

Offering rules : Campaign applicant should already contacted and must already convince the  merchant-small-business-websites-corporates before apply to app for being named on applicants tracking list.

Entities should post clearly about that "crypto accepted" with hashtag of app and tagging token company account in facebook, twitter, website, etc in their announcement post. This should be done within 5 days after being applicant offered them to add list. if fail, offer will deduct from list.

Cheating and tricks against campaign : crypto company expects all applicants join the campaign in goodwill and crypto company-app prepared detailed campaign conditions against cheats and tricks for misuse of campaign. Has rights to disqualify any applicant if detect any inappropriate conducts.

Applicant should fill below details in the form :

a- their business entity

b- their official social media account profiles such as facebook, twitter, instagram and their website if available

c - their app ID 

d - applicant app ID

e- applicant's telegram nick, twitter name, id card-passport name, phone number.

Applicant definition : All community members, website owners, merchant/small business owners and company-corporate executives.

Entity qualifications & categorizations :

a- different level of monthly visitor traffic for websites as mentioned above.

b- stock exchange listed corporations

c- giant corporates such as listed in Forbes 500

d- small business and merchants should be multi-store or should be nationwide well known brand. 

Reward payments : if an entity reach the transaction quota, reward will pay to applicant app ID at the 10th day of following month.

Transaction quotas : 

Goal is individuals use token via app for payments to merchants, small-midsize or if possible big size companies and different size websites.

Each kind of that will have categorized transaction quotas 

Rewards will be activated after offered entity reach targeted transaction quota in campaign period.

Transaction quota based of sum of tokens that entity get transactions to their app.

All transactions should be done by app to app. transfers from wallets/exchanges will not counted.

More than 2 times payments from each app ID will not be counted to prevent any misuse of campaign conditions.

Each transactions to specific point-of-sale ( merchants. businesses, websites and corporates ) should be in logical and reasonable amount of token.  

Example : If applicant bring McDonald as app vendor and its transaction quota is "example" 10,000 USD equivalent token for a month in the U.S. 

Any transaction above median bill such as 500 USD equivalent app based token payments to McDonald is unlogical and will not be counted.

Note for team : Campaign is for worldwide and prices of any item are not same everywhere. Country based tailor-made transaction quotas and rewards required. it can be done in easy way.

example : Set up quotas & rewards for each category for the U.S and use some index such as local purchase power to set other countries required criteria.

https://www.nationmaster.com/country-info/stats/Cost-of-living/Local-purchasing-power

Disclaimer :

All above suggestions on marketing model are my personal opinions and all above are NOT campaign by any token company. Just my thoughts about build a detailed marketing campaign for giving idea to the team.  

All figures are rough examples and subject to change by crypto company teams , according to the their budget  & criterias.  

 

Sector based profiles :

1 - Dating websites/apps

People all around the world pay money to dating sites/apps. Volume for premium membership will be 3.2 billion USD in 2020.

we all know that some people don't want that others know he plays in dating site. App can provide better privacy. Payments for premium membership can be seen in credit cards monthly document. App eliminates this risk. If matched girlfriend is overseas, easy to support her via app. Also if AI learning available,  app can be helpful tool for detect fake profiles or scammers.

 2- Cash on delivery.

we all order some stuff for courrier deliver. Sometimes forgot to keep enough cash for pay on delivery. If country has no mobile POS, app can be good solution for "crypto on delivery". that is really huge market.

3 - Donations - Fundraising

App can be use for micro donate a social project or student fundraising programs. they have troubles about getting donates. they can be willing to use app for get donates or fundraising. I have another article about detailed version of an app how become " charity-donations-fundraising hub "

 

Country based potentials.

1 - Myanmar

Myanmar ( Burma ) has few POS and rare usage because high commissions charged by banks to merchants.

Areas of low penetration banking can be good choice for rapid progress ?

As in 2017 figures, %90 of Myanmar population don't have bank account and just 7000 POS in the country.

In Deloitte research, %52 of people say "not easy to use" of ATM cards & pos because of no link between different banks. On merchant side, cost of POS is 250$ is too high for them due to the low income in usd basis. %80 of people have smartphones. High smartphone usage and very few conventional point of sales.

Less regulation and government opened up local payments market to international payment companies.

 

2 - Philippines

Millions of Filipina/Filipino ( Philippines people ) work abroad and they send salaries to families every month.

 They pay 16 to 25 usd transfer fee for 600 usd remittance to Western Union, BDO, Cebuano, etc. HydroX can provide much better option to them. 

Is it huge market ? Yes it is. Roughly %10 of Philippines GDP come from OFW ( overseas filipino worker ) and Phils people who lives & work abroad. 

Philippines get remittance 28 billion usd per year according to the World Bank data.

%77 of Filipinos are unbanked. Main reason is minimum required amount to open bank account. Non-bank payment and money transmitter companies are more popular. App can make partnership with one of them.

coins.ph can be good option. easy to deposit from seven eleven markets ( 2000 7-11 in Philippines ). remittance , electric - water bill payments, mobile phone top-ups. coin exchange. easy to withdraw via phone number from atm without card or account.

some others such as Abra and Palawan Pawn shop chain ( which has 2600 stores in Philippines ) can be alternatives.

 

3 - Sub Sahara Africa.

Highest remittance fee in the world for conventional money transfers is in the Sub Sahara Africa area. High cost can boost crypto based remittance app usage in this area.


Snow Under Sun
Snow Under Sun

A westerner in Thailand. Previously,13 years Sales Executive in a Forbes 500 company and 6 years HR executive in a multinational company. Crypto trader since 2015.


SnowUnderSun
SnowUnderSun

A westerner in Thailand. Crypto trader since 2015. Previously Sales Executive in a forbes 500 company.

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