Hello, Satoshi clubbers Another AMA took place in Satoshi Club and we would like to introduce to you the AMA session with our friends from Digitalax and our guest was the CEO and Founder of Digitalax Emma-Jane. The AMA took place on 22 December.
The AMA session was divided into 3 parts with a total crypto reward pool of 500$
In this AMA Recap, we will try to summarise the most interesting points for you.
Part 1 — introduction and questions from the Telegram&Bitcointalk community
Mary | Satoshi Club: Hello, Satoshi Club! We are happy to announce our AMA session with DigitalaX! welcome to Satoshi Club
D. | Satoshi Club: hello Satoshi club!
@emmajane13 hello and welcome!
Emma-Jane MacKinnon-Lee: Hello Everyone!!
Mary | Satoshi Club: Hello, Emma! How are you today?)
Emma-Jane MacKinnon-Lee: I am going great! How are you?
Mary | Satoshi Club: Fine, thank you! Please, can you introduce yourself and tell us more about your beautiful project)
Emma-Jane MacKinnon-Lee: Sure, my name is Emma-Jane, I am the CEO and Founder of DIGITALAX
DIGITALAX is the first digital fashion NFT project on Ethereum. Our focus is around how you can enable the digital fashion designer with new distribution channels for being able to access our native digital economies of the future. Digital Fashion is a new market and has huge potential for the future, particularly with the growth across real time 3D content when it comes to gaming, VR etc
We are covering a number of verticals on our platform;
– Single edition limited auctions for 3D hyper realistic digital fashion garments on our marketplace here: http://marketplace.digitalax.xyz/.
Mary | Satoshi Club: How did you get this idea? Did you work in fashion industry before?
Emma-Jane MacKinnon-Lee: My background is engineering and I have been in the crypto/blockchain space for a number of years.. both a founding partner of a crypto hedgefund in Australia and Dubai and also was part of the core team leading a Dubai government initititive where we were appointed by the Dubai government to lead their 2020 Blockchain Foresight Inititiative for implementing blockchain into industries
But i have a huge passion for gaming. I am really interested in Digital Fashion due to its first principal characteristics — being able to self express and show your identity are first principals of human nature. It has been the same for 1000s of years and won’t change, even in a digital environment. So, as we become more immersed in “digital”, people are going to start placing more emphasis on being able to self express. Fashion has been a core industry for thousands of years and provides a distinct method and channel of communication.
Mary | Satoshi Club: Everything becomes digital nowadays it’s really cool what you’re doing!
Emma-Jane MacKinnon-Lee: thank you, definitely we believe that digital only is the future and that NFTs can provide a very scalable distribution channel for digital goods
Mary | Satoshi Cluba: Btw, i see that you give as prizes 3 free tickets to the VIP room, could you explain more about this?
Emma-Jane MacKinnon-Lee: Yes we do! DIGITALAX recently announced our first big partnership! Our digital fashion NFTs are being accepted by a non-blockchain virtual world app (Youcan) where our digital fashion can be worn by the avatars in the world. It is a huge innovation for the space where this non blockchain company is actually accepting our fashion under NFT standards… as part of this we also partnered with the company for a huge virtual concert this NYE!
There are performances by top renowned artists Farina, TOOSII (Just signed with capital records) and the show is hosted by amanda cerny
altogether there is over 60 million follower reach and DIGITALAX has the official VIP crypto virtual world room
Mary | Satoshi Club: Wow, this is huge!
Emma-Jane MacKinnon-Lee: so you can buy tickets and come and watch the concert virtually (just download the app) as an avatar in our room!
check out the room here ^^^
Mary | Satoshi Club: I never participated in such events, it’s exciting
Emma-Jane MacKinnon-Lee: I think that it represents a huge use case for the future.. digital concerts and digital fashion merchandising!
D. | Satoshi Club: looks amazing
Emma-Jane MacKinnon-Lee: Thank you! The team worked really hard and are super excited about this!
D. | Satoshi ClubL and thank you for this cool intro!
ready for the first part of our AMA?
Emma-Jane MacKinnon-Lee: sounds good!
Q1 from Telegram user @Winterkom
Why did you decide to focus the NFT on the fashion world? And at the same time an end of year concert? Aren’t these areas very different for Digitalax?
Emma-Jane MacKinnon-Lee: DIGITALAX sees NFTs as a great distribution channel for enabling digital fashion distribution, particuarly when it comes to being able to streamline the process of shipping content into gaming, VR environments and be able to verify KYC, identity, payments and also modularise the different garment components from a material/pattern level and have this tracked on-chain. The concert isn’t out of our scope.. it might seem like this.. but one of the biggest business models for digital fashion is leaning towards merchandising of digital assets for virtual concerts! So this is a huge first use case we are able to show at only 3 weeks old protocol!
Mary | Satoshi Club: Do you know what opinion have gamers about this?)
Emma-Jane MacKinnon-Lee: In which context? Do you mean from a distribution sense or the use of blockchain in gaming?
Mary | Satoshi Club: Both
Emma-Jane MacKinnon-Lee: okay great, let me dive into this
This is a big topic and something that gets asked a lot. First I will say that I think that there is a bad reputation in the application and usage of blockchain in general. When the tech was first introduced into the more “mainstream” there was a lot of hype and people trying to find application and fit across a lot of use cases where in the end it proved not even necessary and legacy systems worked just as well or if not better. Now, there is a lot of skepticism around “is blockchain even needed?”. I think that asking this question has become really healthy and represents a shift towards greater maturity in the space.
For NFTs in particular, and commenting more from a digital fashion perspective, I think that there are two parts that I need to address;
1. Leveraging the features of authenticity of blockchain tech provides a unique case for issuing natively digital content, particularly digital fashion and when thinking of this from a supply chain point of view. Being able to transparently and truthfully verify a designer against their digital content can work to enable a much more efficient and streamlined digital supply chain when it comes to KYC, payments, identity etc. and also enable completely new business models and monetisation streams, especially due to the composability it can enable. We can work to build scalability of better open source libraries of materials, patterns, textures that can be mixed and matched by other designers into different garments and clothing and then have these modular material/pattern issuers be able to monetise off of their modular contribution. Having all of this verified and tracked on-chain at such a component/building block level gives scalability to digital distribution from a programmability perspective — the garment is modular and composable with aspects of KYC, payments automatically programmed/in-built and “single source of truth” verified.
2. A lot of the push around blockchain and gaming comes from the concept of gamers being able to truly own their game assets and separate these from the virtual environment that they are playing in. Although I believe that there is value and interest in this area, particularly when it comes to metaverses and more “build your own” worlds/games, I still think that this heuristic is quite far from mass adoption in the traditional gaming/VR space — frankly, the reality is that the majority of the almost 3 billion gamers just don’t care whether or not they truly own their in-game assets. They go into the game for a few hours to have an experience. Therefore, in this case I think that the idea of having blockchain tech for in-game assets still doesn’t fill a huge requirement and in fact isn’t really needed. However, for the “pre-content” stage of the actual digital supply chain itself in streamlining the shipping of these digital assets into the game through KYC, payments could be interesting. A) there is a much bigger shift towards downloadable content (DLC) for games as a business model B) there is a bigger shift towards secondary marketplace DLC and outsourcing of DLC creation. So, streamlining this process could have interesting applications with blockchain.
Mary | Satoshi Club: Ok, i see word KYC) do we really need KYC if we already have blockchain? On which stage we need it?
Emma-Jane MacKinnon-Lee: When I talk about KYC I guess I am speaking more from the sense of enabling on-chain identity of designers down to a modular/material level and being able to track this. This is where DIGITALAX is looking at use cases around fractional garment ownership and how designers can issue modular components of a garment on-chain and open source this into digital libraries for other designers to come and leverage into their own master clothing pieces
We just displayed the first of this use case with our Auction02 with the OG crypto artist ROBNESS
Mary | Satoshi Club: Oh, i got it
Emma-Jane MacKinnon-Lee: he created the dimensional fabrics, materials and we issued these as ERC-1155 NFTs and then our designers took these and used them within their master garments, issued as ERC-721s.
We have ERC-998 variant contracts that attach the ERC-1155s to these master garments on-chain
Mary | Satoshi Club: Lol, i really read this like a news from the future) but it’s here!
Emma-Jane MacKinnon-Lee: yes, technology moves faster than we think!
humans can’t think in terms of exponential
but technology moves that fast!
D. | Satoshi Club: thank you for great answers! ready for the next question?
Emma-Jane MacKinnon-Lee: YES!!
Q2 from Telegram user @Brainchest
Applications in which I can use clothes purchased on Digitalax are limited to working on a specific blockchain? For example, if I bought a cool suit and makasins on Digitalax during a fashion show, then I can use them in any application/game that supports the ERC-721 format, and what if I need to use this suit in an application that does not support the NFT format? For example, the famous game Second Life with a huge world and a variety of things. Is there a bridge thanks to which I can transform the purchased clothes from NFT into a format suitable for a non-blockchain application?
Emma-Jane MacKinnon-Lee: This is a great question!
Actually I can give you a very specific answer.. DIGITALAX just partnered with Youcan https://www.youcanevent.com/ …. they are a leading NON BLOCKCHAIN virtual world app located here in Silicon Valley, they have partnered with NASA, Microsoft, Dolce and Gobbana to build amazing virtual worlds and experiences
DIGITALAX is the first NFT company to have our NFTs recognised by a non-blockchain company and maintain the “digital ownership” standards
see here for the full terms we had with Youcan ^
DIGITALAX’s whole bigger vision is all about interoperability .. how you can enable NFTs with more application… we believe that this comes through pushing cross platform recognition between both BLOCKCHAIN and NON BLOCKCHAIN companies!
D. | Satoshi Club: awesome! so we can use your NFTs outside of blockchain?
Emma-Jane MacKinnon-Lee: Yes you can!!
and your ownership is recognised
i.e. if you bought a single edition on DIGITALAX
then you will have the only ONE in Youcan!!
Mary | Satoshi Club: Which is your development priority — your development in the blockchain world or it’s connection with non-blockchain world?)
Emma-Jane MacKinnon-Lee: That is a great question
1. Non-blockchain is much more scalable, there is much more opportunity at the moment as the non blockchain gaming sector is still young, still growing
2. However, the blockchain gaming sector will enable great on-chain use cases that DIGITALAX definitely will explore
Mary | Satoshi Club: Yes, i understand)
D. | Satoshi Club: thank you! im very curious how you project will be evolving, and what we can see from you in the future :
Emma-Jane MacKinnon-Lee: That is a difficult question to answer if I am honest as there is a lot that I can give you. So, I will try and break this down the best that I can
Mary | Satoshi Club: I think the day will come when we will not divide these worlds)
Emma-Jane MacKinnon-Lee: 1. We are a startup, our day to day is hectic, we don’t sleep, we don’t stop moving. Our focus is around moving FAST. How you can disrupt, hit big goals and make sure that we are pushing as hard as we can to bring new value into crypto, NFTs and our community. We are focused across developing out more of our marketplace, increasing our designer and brand reach, partnering with more games/virtual ecosystems to have our NFTs accepted and also streamlining and scaling our fractional garment ownership supply chain
2. Long term however we are focused on positioning as the digital fashion platform/engine for all gaming, VR, 3D content. Digital fashion will eventually become its own multi-trillion dollar market segment, and at DIGITALAX we want to enable designers, brands, fashion houses to be able to use our tool stack to distribute into these 3D worlds and new customers!
Mary | Satoshi Club: And i see that you’re moving really fast! And it seems that you know what are you doing
Ready to proceed?
Emma-Jane MacKinnon-Lee: let’s proceed!
Q3 from Telegram user @zaferce
How do you evaluate the acceptance of the MONA token by OpenSea for payments and transactions, and how will the use of MONA in the OpenSea marketplace benefit DIGITALAX?
Emma-Jane MacKinnon-Lee: This was a great next step for our protocol and we are really thankful to the OpenSea team for working with us.. thank you Devin, Hamish and Alex!
Mary | Satoshi Club: As i see you are working close with them
Emma-Jane MacKinnon-Lee: At the moment DIGITALAX does not have a secondary marketplace on our platform so we hope that acceptance of $MONA on OpenSea will bring more distribution, access to our community and users to have utility of our token on secondary marketplaces. We are still building out our platform.. actually we have some really exciting development updates coming out early January and utility for token!
Mary | Satoshi Club: But you plan your own marketplace?
Or you already have it?
Emma-Jane MacKinnon-Lee: Yes we do have our own marketplace… right now we just have our auctions live.
We are bringing in new products, development updates that can enable greater distribution for digital fashion, our designers and the different use cases we are bringing forward. In Jan we are launching “instant buy” contracts for collections of designs rather than just 1 of 1s (single editions)
Mary | Satoshi Club: Great! Waiting for this launch!)
Ready to go to the next question?
Emma-Jane MacKinnon-Lee: We just launched a new product actually!
Q4 from Telegram user @konditer_rolex
I chose a fashionable panties for myself at the auction for $915. Unfortunately, it turned out that they were sold. And I was even more upset that there are no active auctions on the platform. Tell me the completed auctions were real or is this just a platform test? And what does “estimate apy” mean under every product? By the way, “Crypto Bitch” is very cool but very expensive
Emma-Jane MacKinnon-Lee: We were just as humbled I think as everyone else at how popular our designs were with the first auction, let alone the second! I can personally say that I never expected such a reaction from the community and such support. We understand that this also was a bit of a “catch 22” where it meant that a lot of people couldn’t get involved and participate
The auctions were real and not a test but they only at the moment run for a limited time. This is why we are wanting to expand our marketplace, bring in non-exclusive designs and allow instant buys that aren’t time sensitive
Mary | Satoshi Club: Yes, i see) hope all your users will get more chances to buy what they like)
Emma-Jane MacKinnon-Lee: APY on the auction platform stated for each design is an estimate based on the current Ethereum lock up in the fashion garment NFT staking pool. This is the projected estimate APY that owning this fashion item would result for you if you were to stake this item to earn $MONA rewards
Thank you for the compliments on Crypto Bitch.. the designer is Msistema from Belgium!
Mary | Satoshi Club: Thank you for your answers! And now you can tell us more about your new product, right?
Emma-Jane MacKinnon-Lee: Okay sure yes!
It is called PODE = The Perpetual Ownership and Digital Economy NFT. This is DIGITALAX’s first Lifetime Access card for all of our virtual experiences, digital events and gaming partnerships that we will be enabling through our project!
You can read more here: https://digitalax.medium.com/perpetual-ownership-digital-economy-pode-utility-nft-a9c4385ba5a/
There is only a 500 supply and ultimately owning one gets you free lifetime access to a lot of the cool gaming, VR stuff that we are bringing forth, gets you exclusive NFT drops and some more exciting things being released in Jan!
Mary | Satoshi Club: How we can get this card?) Will it be as hard as buy panties?
Emma-Jane MacKinnon-Lee: It is purely utility, can’t be traded
It can be purchased through a metamask wallet here: http://pode.digitalax.xyz/
D. | Satoshi Club: by the way, how do you find designers? or you working only with designers from your team?
Emma-Jane MacKinnon-Lee: Sure I can answer this great question!
In October we did a lot of hustling and we reached out to 100s of designers and told them about our idea and asked them if they want to come on board!
A lot of them had no idea about crypto at all!
But they were really excited about how we were planning to take on the 4 trillion fashion market and enable the independent designer with a completely new opportunity
Mary | Satoshi Club: I think it was interesting to see their reaction)
Btw, did you reach some famous names in fashion industry?
Emma-Jane MacKinnon-Lee: We have some cool updates coming , stay tuned
Mary | Satoshi Club: It’s definitely what i will stay tuned for)
Ready to jump to the next question?
Emma-Jane MacKinnon-Lee: READY!
Q5 from Telegram user @AmirJosh
PODE holders will have a surprise in Jan 2021. I know it is a secret for now but how big this announcement will be ? Can you give us some hints.
Emma-Jane MacKinnon-Lee: I will say this much… i am in Silicon Valley and we just set up a gaming hacker space.. and we are working really hard to develop super cool products.. I can’t wait to show you guys! It is 2am here for me and we will be working through the night don’t worry!
Mary | Satoshi Club: Wow! That’s really exciting!
So, we have small hint now)
D. | Satoshi Club: so this secret won’t be revealed today we waiting for announcements then
Q6 from Telegram user @agz18
What kind of work does DIGITALAX do on the creation of game, VR, 3D content and how are digital Fashion NFTs including these products displayed in VR-enabled digital fashion showrooms?
Emma-Jane MacKinnon-Lee: Another great question!
We started focused on just digital fashion … however, as we scale and grow we will be looking more into the development and creation side of 3D content itself when it comes to enabling digital experiences. We think that having control of some of this creative process will allow us to be able to innovate and disrupt even more, however, we also want to integrate with pre-existing platforms.
Digital fashion showrooms.. this is something coming out of the hacker space! We are working on it don’t worry, but want to make sure it is going to be a great experience when it comes out!
Mary | Satoshi Club: I can’t imagine how it will look like)
On which stage is its development? More then just idea?
Emma-Jane MacKinnon-Lee: Still some time to go but yes more than idea.. we don’t sleep
Mary | Satoshi Club: You need a bit) i know what i am talking about
I mean sleep)
Emma-Jane MacKinnon-Lee: aha yes
Part 2 — live questions from the Telegram community
Q1 from Telegram user @AugusS7
I understand that with PODE you will have free access to multiple select games, VR and multiple 3D content, but really what software and equipment do you need to enjoy these services?
Emma-Jane: I will first reply to this question. We understand that VR headsets and systems are not common place. We are making sure that our experiences will have a general distribution that all holders can access i.e. web browser, phone app download. For some events we will have options for users with VR systems to experience our products through that also.
Our NYE Virtual Concert is just app download on desktop computer! This means that anyone can enjoy it without needing a VR headset of any kind
Q2 from Telegram user @KeymerS
Is it possible to lose the PODE tokens due to some infringement or breach of the users? Or failing that, that their benefits are blocked for a period of time?
Emma-Jane: PODE tokens can’t be taken away. They represent “Access” and are a utility NFT. They can’t be traded and are locked in a buyers wallet — we want to keep a strong emphasis on their utility “pass” features. However, the NFT drops that PODE holder’s will receive won’t be locked and can be traded on secondary marketplaces.
PODE doesn’t have any governance features, it is purely a digital experiences/virtual experiences NFT. We wanted to bring this forth as well as a committment to the community that DIGITALAX will be going after the gaming, VR market and moving fast to bring more exciting partnerships, updates, products to our users/holders. We also believe that this kind of utilty NFT will be a big use case in the future that other platforms will start to adopt.
Q3. from Telegram user @Market Adam
Do you invest to security and also protection for into your project? Can you explain the details?
Emma-Jane: Yes we very much did so. You can see our transparency reports here (We are releasing about 1–2 each month) which explains our burn rates, how we spend our resources;
You can see here that we have completed audits of each of our deployed contracts and maintain security as a core focus in all of our work, this is a big priority.
Q4. from Telegram user @CryptoF55
hi @emmajane13. in the future, is it possible to quantify the level of decentralization and economic incentivization? highlight more on the decentralization aspect using your technology.
Emma-Jane: We are moving towards greater decentralisation in two ways;
1. Through the governance of the platform itself. $MONA and Genesis MONA NFT holders will be able to vote on aspects of treasury allocation, R&D, operations and the directional roadmap of the protocol. Since we are still a young start up we can’t move into full decentralisation straight away, it would be really chaotic. But we are putting in first steps, both technically and in terms of community set up, to get there as fast as possible and still be able to maintain sustainabilty and growth of the platform. We are starting to accept community proposals through our discourse here! https://community.digitalax.xyz/
2. Through our digital supply chain. We are democratising this process through our fractional garment ownership structure that will eventually reach more automation of allowing any designers, creators, artists to issue and monetise off modular components of a design and release this into the DIGITALAX digital open source libraries of materials, patterns, textures. These can then be leveraged by other designers, developers in their own creative process and cross platform content shipping
Q5. from Telegram user @DrCassiterite
Brief the core background history that birthed DIGITALAS project ?
Emma-Jane: This is a good question.Our vision is all about enabling the development of new digital economies of scale that empower true digital self expression. And, in order to achieve this, we are focusing on empowering the digital fashion designer — enabling them with the right technologies and distribution channels to be able to access these new market segments and the future customers of the fashion industry.
Really the birth of the project came from understanding that digital fashion will be a huge industry in the future, but right now, not much is being done about that or to grow or scale that. We believe that digital fashion will be able to enable greater self expression and identity fulfillment within the future virtual worlds. This might sound not so important now… but remember… a few years ago people thought the same about the internet… now your whole identity is shaped and formed by your online presence, we place a lot of emphasis on this, more than what we probably think!
Q6 from Telegram user @Spott
It’s hard for investors to trust and invest in new projects lately and most the project have claimed to be falsified, How do make investors trust DIGITALAS ?
Emma-Jane: The crypto space in general has a bad reputation for a lot of scams and manipulation of investor’s funds. We understand as a startup coming into this space that it is a huge barrier that we need to address and also something that can hinder the growth of new projects… you know how the saying goes, one bad apple can ruin the bunch!
We can’t expect to change everyone’s minds or instill trust in our project/team within the first day, weeks, month. That just isn’t possible.
So you asked how we are addressing this? Well, quite simply I believe. At DIGITALAX we are about actions NOT talk. We believe that the best way to show is just to DO! So, that is really why we are working so hard… why write papers, articles or try and convince people.. when the best way is to go out there and do what we are saying and then let people decide for themselves and feel comfortable whether or not our project is on the right track and working towards a vision that they want to be a part of !
Q7 from Telegram user @Raisbyels Romero
In your Medium blog it says that its objective is a much wider distribution and reach, but how will it really get an even wider restricting the possibility of obtaining PODE to your users until 12/27? why not extend this period?reach, if it is
Emma-Jane: PODE is something completely new, not just for DIGITALAX but also for the wider NFT space when it comes to putting forward an interoperable utility NFT. Our community is still small, we are starting with a limited edition but this doesn’t mean we are blocking off new products and features for new users in the future.
We have so much planned and can’t wait to grow our community and keep bringing in new adoption, greater experiences and disruption and innovation.
Q8 from Telegram user @topind7
A lots of projects only talk about their strong points, what can you tell us about your weak points?
Emma-Jane: We are still small, still growing, still are very new in the space. I would say that as a team we know that there are huge mountains to climb. For us we are just at the very very beginning. Our biggest priority at the moment is really wanting to bring our protocol towards greater sustainability to create a healthy ecosystem, community and product that adds value.
Q9 from Telegram user @uzh98
What are the plans to educate and raise awareness and adoption among the community to make more people understand about the project easily?
Emma-Jane: Our project has a lot of new components that we are bringing forward when it comes to both the new market of digital fashion that we are introducing into the NFT space and also the new concepts that our vision touches on i.e. interoperability of digital assets through a streamlined and fractionalised supply chain.
Therefore, raising awareness is definitely a huge part that our team is working on … as in turn this will work to raise adoption. We are tackling this by working hard to be able to show the community more use cases and tangible products i.e. our auctions, our gaming partnerships etc. I think that by being able to let people “see” what we are doing has helped us a lot. Before we even started the auctions there was a lot of questions around “What are digital fashion auctions?”.. now that we have had 2 people understand a lot more of what digital fashion is and how it can be distributed. I think that we are still early and there is a long way to go, but we are taking new steps each day.
Q10 from Telegram user @Rodriguez52
Are you sure that $PODE will be in great demand in the long term? Give me a strong point to hold your token for a long period??
Emma-Jane: This is ultimately for an individual to decide and see that if they believe that it will add value to them and where their interests lies.
What we are offering our users with PODE is lifetime long access (A purely Utility NFT) of being able to experience and engage with the different digital, virtual and gaming partnerships, experiences and events that we will keep pushing forward, as well as a range of exclusive NFT asset enabled “drops”. We want to enable this for the early adopters and believers in our project and what our team can achieve.
Part 3 — Quiz Results
As usual, for the third part, Satoshi Club Team asked the chat 4 questions about the crypto project. A link to a Quiz form was sent into the chat.
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