People need love, food, and a roof over their heads.

Everything else is just a frills with its own nuances.

Not all people have hot water, a car, a washing machine, and a phone. And you'd be surprised to know that most of those ,,not having much" people are happier than we are (in our eyes).

One of the most popular activities is having fun. In this area, mankind has always been very innovative.

In Rome, gladiator fights, the lions tearing innocent virgins. In Europe, public punishments and executions.

Music and acrobatic stunts were also popular. Then came the theater. Stories were created and performed.

Then the cinema came. But live theater remained popular because of its live experience.

2022 is the apogee of entertainment. Everyone creating entertainment. Governments, medics, salesmen, clerks, teachers...

All have something to offer the bored mind.

The spiritual theater is on the rise.

Yoga is more for tiktok than for personal health.

Houses, cars, clothes are not things for life, but proof of worth.

But in all this, in a whirlpool of fun, a new brand is emerging.

BEING YOURSELF.

It's a fearful step, but it's rapidly gaining its strength.

I hope that it will go viral.

It's like some phase in the evolution of humanity where people have outgrown all the costumes. And we finally started to emerge like butterflies from our mummy shell. Shedding the old patterns and finally ready to be who we are.

Still fearfully but moving on....

It's getting more and more fun ❤