Having looked at a lot of tokens so far, BAT has stood out the most to me. Simply because of its utility and the fact that it solves a problem that no one else really wants to solve.

You see, the problem of advertiser's taking the lion share of profits has been going on forever at this point. Brave decided to pull a switcheroo on the big boys, and used the power of cryptographically secured digital assets to do so.

The BAT ecosystem creates a way for people to take back from the advertisers, so to speak.

So instead of being just a target, you also earn money from the advertisements.

Equally, not all of us are attracted to all advertisements out there, but Google doesn't care. They simply throw everything in front of us, and don't care if they're well designed or lead to spammy sites.

Brave however, uses a complex but secure algorithm to know your behaviour and serve you ads according to said behaviour. So there's no more instances of a well fitted, always at the gym athlete getting a McDonald's big Mac advertisement.

Brave equally allows creators to earn money, which is the way it's supposed to be. To earn money in the Google ecosystem, say YouTube, you must have a certain number of subscribers, and have a certain number of total channel views and all that stuff. And you can still get terminated without notice.

Brave on the other hand doesn't require a minimum number of views or subscribers. You just need a loyal fan base that can help you stay afloat, and they don't even have to have spent money on the BAT, because they can get it from watching ads!

I really love the Brave and BAT ecosystem, and I hope you see why. 

Thanks for reading.