Publication in Russian on the Zen blog
https://dzen.ru/a/Zh5a07hpp1uOZL4l
Test video recordings - why are they needed, when are they used and how does it help?
Publication from PiterPro_Production together with Mikhail Smirnov (founder and head of CMCproduction and SmartREC).
Test shootings are divided into two categories: tests to improve the skills of video industry specialists and tests to become familiar with the features of a product or the specifics of shooting a given item. Our production company conducts test shootings for employee training at its own expense. As a rule, this happens in preparation for a specific project, for which it is necessary to practice various techniques: camera, technical, editing, etc.
For example, before filming a food video for Subway Russia, we needed to work out a shot with tossing seeds in advance. We organized test shootings with the participation of a cameraman, a food stylist and our technical specialist for equipment development. As a result, a design was invented that allows you to throw light objects in front of the lens. Thanks to these tests, everything went smoothly during the final filming of the video, and standard shooting time was spent on creating the frame with the seeds.
FOOD VIDEO FOR SUBWAY COMPANY
Purpose of the video: Image food video for demonstration on the menu screens of the SubWay restaurant chain.
In a Food video for Subway Russia, we had to tinker with figuring out how to carefully toss in the seeds.
Testing is carried out for various areas of video production. Costumes, props, makeup, actors, camera and lighting equipment, editing techniques, color correction, music and much more are tested.
But there are also test shootings for which we bill our clients. Of course, customers are first explained why these tests are needed. This includes those cases when testing is absolutely required to fulfill the plan, when even the extensive experience of the film crew is not enough. Only through experiments carried out during tests can we guarantee that a decent result will be achieved during filming. This is due to the properties or individual characteristics of the subject being photographed. We also ask the client to provide his materials for such tests.
For example, when we had to shoot a video in which drops of paint were supposed to fall into liquid resin, we had no idea at what speed and how the paint would penetrate this resin. We had to achieve beautiful, mesmerizing shots! During testing, it turned out that the paint did not penetrate the resin at all and remained on its surface. The irony was that the client was initially sure of the opposite. But the main thing is that by conducting tests, we figured out what ingredients need to be added to the resin to achieve the desired effect. And now we have a proprietary secret that helps solve such problems with ease.
During test filming for a video about bath bombs from the Lubby company, we had to understand a lot of things: the properties of bath bombs when dropped into an aquarium, what temperature the water should be, what kind of lighting is needed, at what speed the bombs should fall and how they should be thrown so that they fell perfectly evenly. Also during testing, it became clear that during filming it is necessary to organize a constant change of water, since the water becomes strongly colored with each take. In addition, during this shift we conducted test shootings of bombs using different cameras and with different numbers of frames per second.
As a result, the client was shown different options for slow-motion video, and he chose one of them. After this, we were able to optimize the filming process. The necessary specialists were added to the film crew, and a filming plan was prepared not for ten, as previously planned, but for twenty videos per shift. Due to these actions, we increased productivity and reduced the cost of each video by 50%.
Thus, by conducting tests, we optimize the filming process and understand how we can either reduce or increase the budget. And as a result, on the day of filming we shoot a larger number of videos, which reduces the cost per video.
Also, after test filming, we carry out light editing, color correction of the material and discuss with the customer all possible options for further video production.
Publication from PiterPro_Production https://piter-pro.com/
Official permanent partner of Yandex Taxi, Subway Russia, social network Tik Tok, Yandex charity project "Help is Near", Expoforum, Government of St. Petersburg, Association "NAUMIR", Tinkoff Bank, Company "Siberian Wellness", Volkswagen dealership network, Moley Robotics, “Magic World”, MEDI, Siberian Wellness, “My Business”, Gillette (P&G), “TatNeft”, “Geyser”, IKEA, “Sovcombank”, “Bekhterev”, “White Birch”. Seaport of St. Petersburg, international IT company T-Sistems, IT company Novardis, Rossiya airline, and many others.
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