Ripple has worked hard to stimulate the XRP ecosystem and also to push consumer adoption of the XRP digital asset .

One of Ripple's main goals is to replace the flaws in the traditional SWIFT payment system. The ODL powered by XRP is able to offer users instant, inexpensive and secure cross-border transactions.

The on-demand liquidity product was previously known as xRapid by Ripple changed its name in a brand change process.

XRP remittances and transaction volume on the rise

The CEO of crypto exchange BTC Markets said that XRP remittances and the company's transaction volume are increasing very quickly.

She said that Ripple's ODL is revolutionizing financial transfers and trade agreements. She also stated that this was included in the trade volumes.

"I think we have recorded average weekly growth of 5% since January in terms of volume from our trading on XRP . And it's a combination of both ODL traffic and people interested in XRP, ”she said.

She went on to say that "April was probably our most important month, and it is currently [around] growing at around 84% since January. So there are a lot of things that are interested in trading XRP via our platform. "

The potential for mass adoption of XRP in the event of a large increase

It should also be noted that given the significant size of the global money transfer market, it believes that the potential for adoption of traditional XRP is high.

Be sure to watch the video above to find out what more she has to say on the subject.

In terms of price, at the time of writing, XRP is trading in red and the coin is priced at $ 0.194710.

Aside from that, it was recently reported that Ripple's investment, Coil, has just rolled out four initiatives to boost XRP .

The firm wants to help accelerate the adoption of crypto and blockchain technology.