Public perception is essential for radically new ideas and innovations to gain ground in society at large. This is the case of the world's largest cryptocurrency - Bitcoin . Although Bitcoin has come a long way in the past decade, Bitcoin doesn't really rely on a centralized, well-oiled branding and marketing machine. If adoption has increased and public perception of crypto has become less hostile, it is mainly the product of its intrinsic value.

In a recent episode of the What Bitcoin Did podcast , Dan Held, director of business development at Kraken, explained how the initial public perception of Bitcoin was formed and the current marketing processes in place for Bitcoin that spread awareness, and to some extent. measure, trying to demystify cryptography for the average user. Judge,

“With Bitcoin , we are part of this decentralized marketing team where each of us develops our own narrative on how to launch Bitcoin .”

For many investors, the most promising use case for Bitcoin has been its characteristics as a store of value, which is why it is often linked to gold; In other words, it is often seen as a solid vehicle for long-term investment. Most of these narratives have gained ground recently and if we were to look chronologically at the transformation of Bitcoin , from payments to value in store, it is evident that some healthy degree of trial and error has existed in the ecosystem. Judged commented,

"We're talking about Bitcoin in terms of Gold 2.0, some people are talking about it from a payment standpoint and part of that, you know, we have to think about how I get this story down and you can sort of think about it right from the start - try to put the idea of Bitcoin in someone's head. “

However, although cryptocurrencies like Bitcoin have a plethora of use cases, they vary by different demographics, with millennials seeming to be the only demographic to have voiced their distrust of traditional forms of banking. and finance. This is also due to the technical nature of Bitcoin and the fact that the ecosystem surrounding Bitcoin on most digital media platforms tends to act as an echo chamber for users who speak a common vocabulary.

Source: The Tokenist

Interestingly, a recent survey by The Tokenist had highlighted how trust in Bitcoin has increased across generations since 2017. Despite Bitcoin's lack of traditional branding and marketing forms, these gains are significant. The report noted,

"More than 45% of respondents would prefer to hold Bitcoin compared to stocks, real estate and gold, an increase of 13% compared to the reference of 2017. Although confidence in BTC has slightly decreased in the 65 and over age group, confidence among millennials has risen dramatically against three asset classes: government bonds, real estate and gold. "

Speaking of how Bitcoin- related content should find a diverse audience on different platforms, Held then pointed out,

“It's not good for us to pat ourselves on the back and be like, cool I have a thousand favorites on my tweet today, which happens to me every day because I mainly talk to Bitcoiners… c what we should be thinking is how to get the Bitcoin message out wherever we can. "