The Era7's IFO on PancakeSwap was a great success, attracting massive retail and institutional investors. The IFO went on to raise 137X higher in public funds and 2.49X in private funds. It paved the way for the activation of the Alpha Testing of Era7: Game of Truth, ahead of its launch on March 30, 2022, going by recent details.

Introducing Era7

Era7 is a play-to-earn NFT trading game in the GameFi and Esports (EsportsFi) sphere, running on the high throughput, low-fee BNB Chain. Its code has been audited by Certik and Armors Labs. The card trading game draws inspiration from the wildly successful Magic: The Gathering and Hearthstone—two popular games that have millions of players across the globe. 

However, the differentiating aspect in the Era7 setup is that the game has a default incentive mechanism where players who provide liquidity receive more rewards. To attract more players and retain them, the platform holds betting contests regularly, handsomely rewarding winners. At the same time, the game has gone a notch higher by allowing players to interact at a higher speed while acquiring more and more significant rewards faster.

The platform's developers are ambitious and are keen to carve out a decent market share in the global gaming industry that's projected to command over $300 billion in three years. Unlike traditional games, Era7 creators are integrating the benefits of blockchain to launch a top-tier game combining exciting EsportsFi concepts in equally fast-paced and competitive card gameplay. Notably, by fusing the blockchain, gamers enjoy better transparency, security, and openness crucial in tracking the global circulation of valuable in-game NFTs.

Listing on CoinMarketCap (CMC) and Coingecko

The success of the IFO on PancakeSwap—a leading secure and liquid decentralized exchange on the BNB Chain—follows a successful seed funding round led by HashKey, Huobi Ventures, OKEX Blockchain Ventures, Mobox, and others, and the release of the first batch of NFT Mystery Boxes sales back in December 2021. 

While the IFO provided an opportunity for project fans to benefit from the high APR rates and concurrently mitigate risks associated with their high-value NFT trading cards, it also paved the way for ERA to be listed on two of the world's leading trackers, CoinMarketCap (CMC) and Coingecko. This was in line with the project's roadmap and precedes other plans, such as availing for sale the third batch of NFT Mystery Boxes and launching the Free-to-Play Mode of the game on March 30, 2022.

The Alpha Testing

The Era7: Game of Truth was rigorously tested on the test chain ahead of the Free-to-Play game launch. The first batch on February 21 was open to NFT holders. The second batch from February 26 was accessible to the first-500 users of the Era7 community who successfully registered. 

Notably, the testing was designed to bring all the game experience and functions like the ability to purchase Mystery Boxes, unseal the Master Card, and even build a Battle Card deck. However, because of the massive reception from users, the testing period was also extended. Once the game is launched on the mainnet, it will usher in a  period of prosperity of competitive ecology. The project has indicated that user data such as GOT—the Game of Truth token—ERA, ranking, and game computing power, collected during the testing period will be reset.

ERA Token Rallies 80% in March

During the Alpha Testing period, there were over 1.5k users who completed the registration and NFT purchase process, entering the game--a pointer to demand. Subsequently, there was a marked increase in daily active gamers, rising 60 percent. The number of total matched battles rose cumulatively spiked to over 50k. 

Meanwhile, ERA prices maintained an upward trajectory, outperforming BTC and BNB. According to trackers, ERA is already up 80 percent in March, rising from around $0.10 to peaking at $0.18 on March 17, 2022. At spot rates on March 18, the coin is changing hands at $0.16 on PancakeSwap v2 posting a daily average volume of $771,789. This exemplary token performance highlights the quality of the project and the high expectation the community has once the game is launched.