Melon is a platform that offers a unique perspective for social influencers, artists, and celebrities to monetize their online content by turning it into NFT collectibles. 

The Creator Economy

The internet has brought about new forms of content monetization, especially with social media platforms such as YouTube, Instagram, and TikTok. These platforms have given a launchpad for all kinds of people to create unique content that is engaging for their audience.

Collectively known as the Creator Economy, content creators have been able to monetize their skills and influence through these creator platforms. However, the current Creator Economy lacks key elements that keep true potential largely untapped.

• The Platforms Own You: When you agree to the terms and conditions of any platform, you effectively give away the rights to the platform to do as it pleases with your content. It can censor and sell your data at will. Ad-driven revenue models exploit users and content creators without giving them much, if anything, in return. 
  
  
• Their Content, Not Yours: Since your existence on these platforms is not yours to own, the same applies to any content you create. Your creation is never truly yours.
  
  
• Heavy Commissions: Whatever content creators earn is but a trickle of the actual value captured by centralized platforms from content monetization. Heavy commissions, sometimes as high as 50%, meaning that content creators always miss out on their true earning potential.
  
  

Melon: Creating True Ownership of Content

Melon is a blockchain-based platform that leverages the use of decentralized technology NFTs to grant content creators complete ownership and access to their content.

Today, NFTs are primarily used in limited ways, such as in the form of collectables, digital art, and avatars. Melon unlocks the most practical use case of NFTs as of yet. Any social content can be seamlessly turned into NFTs and traded as such. The more viral a piece of content is, the more valuable it is; now, in NFT form, it becomes limited in supply and ownership. Viral becomes rare, for the first time in history.  

The best thing about Melon’s viral NFTs is that since the platform relies on the blockchain, content creators are truly in control of their content. They have complete ownership, verifiable through the blockchain data. 

Bringing the Biggest Creators of the Web to NFTs

Melon currently operates on invite-only and has been able to attract some of the biggest stars of social media.

With 20 million followers on TikTok, SwagboyQ is a superstar who has appeared on the front page of Vogue Magazine. Liane V and Don Benjamin are a famous couple with many millions of fans across social media. Liane is known for her dance moves and Benjamin is a well-known director and actor.

It is not only social media stars who are on Melon. For instance, NFL icon and Super Bowl champion Omar Bolden is also selling his top posts as NFTs on Melon - with great utility for fans who can unlock private coaching upon purchase.

$MELON: Current and Future

With its ERC-20 $MELON token and cross-chain compatibility, the viral NFT platform taps into the decentralized web. The token will also give users a say in the platform’s future development, via an exclusive DAO (Decentralized Autonomous Organization) membership.

Building on open standards, Melon aims to bring together the top social assets from across the web, and become the entry point for creators and fans to trade these social assets in the metaverse. An ambitious and exciting vision that very much aligns with the current trends and developments of the web.