It looks like this war isn’t going to cool down anytime soon. In fact, it’s getting hotter. OpenAI, the brain behind ChatGPT, has big dreams. Guess what, it’s now spying on your browser!

It’s not just about making your web searches more colorful and faster. Now it wants to build a full-fledged web browser. It won’t be your typical browser. It could be as AI-focused as possible, with ChatGPT integrated to optionally pull in web information. Think of it as combining AI brainpower with the convenience of a browser that actually captures you.

What could the impact be if this were to happen?

Google’s comfortable position at the top could be at risk. Right now, Chrome owns 90% of the search and browser market. But when OpenAI enters the game, it could change things dramatically. Wall Street is already on edge as Alphabet’s stocks have been falling. OpenAI is also getting closer to big players like Apple and Samsung. If these relationships deepen, Google’s grip could loosen, especially with the US Department of Justice suggesting it should sell Chrome.

Now, that gives us a sense of what could change dramatically if OpenAI were to launch an AI-powered browser.

Ads: Google’s empire runs on ads tailored to your every click. But if OpenAI is the one collecting your data, does Google still know what you want?

Data usage: Can browsers get “smarter” without monopolizing data? OpenAI seems to be proposing a new (perhaps fairer) way to collect and use data.

Power shift: Could we see a world where Google’s influence finally wanes? A world where AI-powered browsers give us choices we know we don’t want?

But that doesn’t mean we’re going to remove Chrome right away. Because OpenAI has brains, sure, but Google’s ad network is a beast. It’s not going to be taken down overnight. Google is pushing back, saying the Justice Department’s decision “will jeopardize America’s global economic and technological leadership at a time when it’s needed most.” Isn’t that dramatic?

Still, it’s fun to think about a world where the browsing game is revamped. Maybe in a few years, we’ll all be using something other than Chrome, which will force us to rethink how we find things online.