Games that utilize blockchain, whether as their primary usage or as part of the overarching plot of the game, are becoming more and more common these days. Many existing games are starting to get into the world of blockchain1, often through the lens of NFTs, and new games may utilize the blockchain as a significant part of their play process.
However, the process of actively advertising a blockchain game may be more complex than it initially seems. Here are four important factors you need to be thinking about when it comes to advertising your new blockchain game.
1. Finding Your Target Audience
The first thing to think about is your target audience. Typically, a target audience for blockchain technology is going to be relatively young people who have a vested interest in investing, gaming culture, and the internet as a whole2. This will include young people who already spend a lot of time on the internet, and people who already have a positive opinion on blockchain, a technology that is often divisive, with not everyone having a positive opinion on it currently.
From there, you may need to determine your target audience even further. For example, if your game is more of an RPG, you’ll want a target audience more interested in video games similar to World of Warcraft. If your game is more of a digital simulator, you might look for an audience that’s interested in video games similar to The Sims.
One of the things you can prioritize in this step is doing a bit of market research. This may include showing your game to a number of different people, then determining whether they like it and would play it, or whether they’re not interested in the game. From here, you can build an image of the type of person who would play your game, which can direct your advertising campaign.
2. Understanding What People Are Interested in Right Now
While the first step is just about understanding what people you’ll be targeting, this second step is about creatively advertising your game and focusing on the most important parts of advertising. This is more about determining how you’ll get the message to important people than it is about understanding what people you want to reach out to.
For example, say that your game is an RPG of sorts – in your game, you play a fantasy creature that is doing quests as an adventurer. These quests are related to blockchain mining, and the blockchain mining you do in the game is directly related to real-life blockchain mining. After you do a bit of research, you may find that character-heavy games are doing well right now. This may lead you to emphasize the character-building aspect of the RPG.
Blockchain in general is a commonly popular topic in the world, which means that just talking about how your game is a blockchain game may be beneficial for your game’s success. However, you need more than just that; there are plenty of games out there that utilize the blockchain in one way or another. This step allows you to focus on a specific aspect of the game that you’re advertising.
3. Knowing Your Legal Requirements
There may be some legal requirements associated with advertising a game that utilizes blockchain. Often, this has to do with disclosing exactly how the blockchain aspect of the game works, as it may need to be part of your privacy policy or even disclosed at the bottom of the advertisements you write, animate, or otherwise create.
The legal field is definitely behind the world as a whole on blockchain and the internet in general3. When you advertise your blockchain game, you may need to stick to the legal requirements for other types of apps and games, like gambling games and investment apps. There are very few restrictions and requirements regarding specifically blockchain and cryptocurrency, so looking just for these requirements may not help much.
This is one of the reasons it’s so important to talk to an expert before you start advertising your blockchain game. If your video game has any impact on the “real world,” it’s crucial that you talk to a lawyer about how you can advertise it and what restrictions you may run into. This way, you have all the restrictions necessary to create the right type of advertising.
4. Advertising Over a Period of Time
Lastly, it’s important that you advertise your game over a period of time. Too many people make the mistake of starting their advertising campaign big, then having it trail off over a period of just a few weeks. Instead, it’s extremely important that you start your advertising campaign strong, but continue it over a period of time.
There are many, many different ways to advertise, and SEO marketing may be a good place for you to start when it comes to a blockchain game. If you’re looking to learn more about SEO , PPC advertising, and mobile marketing, 1st on the List has all the information you need to help you understand and implement the type of marketing that will work well for your company.
In general, the advertising process should last at least a few months, and it may even be a good idea to keep an eye on the SEO of your game after that period. If you get connected with a digital marketing company for your game, you may be able to create a marketing plan that can help your game succeed for months and years to come.
Conclusion
Any popular game needs to invest in a certain amount of advertising to become as popular as it wants to be. However, different advertising tactics will work best for different games, and when it comes to a game that’s utilizing blockchain, this process may be even more difficult. These 4 steps can help you advertise your blockchain game more effectively, ensuring the best possible return on your investment.
Related References:
1 https://www.forbes.com/sites/lawrencewintermeyer/2022/01/25/does-blockchain-herald-the-dawn-of-a-new-era-for-gaming/?sh=19c200676827
2 https://medium.com/@BountyBase/who-are-the-investors-behind-the-300-billion-dollar-crypto-industry-a82a701d1771
3 https://www.globallegalinsights.com/practice-areas/blockchain-laws-and-regulations/usa
