Hello HODLers!

Today we are deepening the exclusive multi-year partnership between Cristiano Ronaldo and the Binance exchange, which consists in the creation of a series of NFT collections with CR7 at its core.
The agreement marks CR7's entry into the crypto and Web3.0 world, in the context of a global promotion that aims to reach all CR7 fans around the world.

The NFT collections will be available exclusively on the Binance platform, and the first release is scheduled for the end of the year, with a design created in close collaboration with the Portuguese footballer.

The multi-year agreement with the exchange will allow fans an exclusive opportunity to get in touch with the player.

Among other things, it is not the first time that the player has had the opportunity to approach the crypto world. Already in March 2021, for example, the player was awarded a career award in the amount of 770 Juventus Fan Token (JUV), one for each goal scored in activity. And it was the first time that such a prize was awarded in the form of cryptocurrencies.

Despite the historic moment, in which the market is traveling downwards, the CEO of Binance continued to express positivity also for the month of June, perhaps the most difficult. For CZ, after all, this is the third bear market experienced in the first person, and the second for Binance, which for this reason expects to have all the necessary tools to overcome this moment. The partnership with CR7 fits into this context, a further opportunity to get in touch and hire the best talents available, in spite of the competition.