I have learnt and will continue to learn a lot of things about content creation, but one of the biggest and most important lessons I've learnt is that, with exceptions, prioritising breaking news content over evergreen content is a mistake.
Trying to break the news all the time is a losing game, unless you've got resources to pay people that can do that for you 24/7.
It's impossible to stay on top of everything.
And not only that, breaking the news requires a lot of effort but doesn't really produce a lot of yield.
If you're covering crypto, finance, business, etc - for example - your content will have to compete with Forbes, Yahoo Finance, a long list of major news channels and so on.
Translated, the chances of Google picking up your content instead of theirs are very slim.
Also, breaking news content needs to go out NOW. And it can't be reused.
If you write about, say, Germany selling BTC at a bad time, you can only write about it once as a breaking news piece, and even if you want to spin it again in the future, you're still limited.
You basically end up with slightly different versions of 'Germany sold BTC at such and such value missing out on such and such profit'.
That's not good content especially if you talk about it more once or twice.
By contrast, if you talk about '5 things I learnt about crypto cards', you can spin it however you want and reuse it as many times as you want.
People who make a living by creating content that goes on the internet sometimes ignore the most important component of their job: the algorithm.
Algorithms change all the time but, broadly speaking, they prioritise authority, which means they prioritise content generated by sources that are considered an authority on the subject.
This is why it's so difficult to create breaking news content that works, because whatever it is you write about (or do videos about, etc) Forbes, TopGear (cars), Hodinkee (watches), ESPN (sports) etc will always have priority over mywebsite.com.
So what can you do? Create interesting evergreen content that Forbes/TopGear/Hodinkee/ESPN haven't written about.
