Binance turns nine years old this Monday (14) as the world's largest cryptocurrency exchange by trading volume. In July 2017, when the platform was launched, less than 6 million people owned cryptocurrencies. Today that number has reached 741 million, and 323 million of them, about 43% of all holders…
Binance turns nine this Monday (14) as the world’s largest cryptocurrency exchange by trading volume. In July 2017, when the platform was launched, less than 6 million people owned cryptocurrencies. Today that number has reached 741 million, and 323 million of them, about 43% of all crypto holders in the world, are on Binance.
The cumulative trading volume since its launch has exceeded US$156 trillion, a value greater than the combined annual GDP of the United States, China, Japan, Germany, and the United Kingdom.
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The numbers for 2026
In the first half of 2026, Binance processed approximately US$11.4 trillion in trades, a 7.8% increase compared to the end of 2025. The user base grew by 7% in the first half of the year alone. Institutional clients grew by 9% during the same period, even in a more challenging market environment.
Other anniversary data: 11% more cryptocurrencies and 3% more trading pairs added in the first half of the year. Stablecoin reserves of US$53 billion, corresponding to 57% of the total of global exchanges .
The shift beyond crypto
The most strategic move of the last 12 months has been the expansion into traditional financial assets. Since March 2026, TradFi products on Binance have generated over $80 billion in monthly volume .
Two recently launched products illustrate this direction:
Direct shares , launched in June 2026, reached $1 billion in assets under management in 30 days and accumulated over $3 billion in trading volume. bStocks , tokenized American shares traded 1:1 24/7, surpassed $100 million in AUM in just two weeks.
The most revealing fact: 47% of bStocks' volume occurs outside of US market hours , showing that the demand for uninterrupted access to traditional markets is real and significant.
This move connects directly to the analysis of CryptoQuant founder Ki Young Ju, who pointed out that metals, oil, and stocks already surpass altcoins in perpetual volume on Binance . The exchange isn't waiting for users to demand traditional assets. It's building the infrastructure before demand solidifies.
Brazil: a priority market with regulatory progress.
Brazil is the fifth largest cryptocurrency market in the world, according to data from Chainalysis , and one of Binance's priority markets globally.
The company was the first exchange to obtain a securities brokerage license in Brazil , by acquiring Sim;paul. It was also the first to integrate Pix into Binance Pay, allowing payments in reais using cryptocurrencies in real time.
In 2026, Binance joined ABcripto, expanding its institutional role in discussions about crypto regulation in Brazil. This move coincides with the progress of BCB Resolution 580 and the debate on Bill 4308/24, which will define the rules for PSAVs and stablecoins in the country.
“In Brazil, we see this progress in a very concrete way, with users increasingly seeking utility, convenience, and freedom to use crypto in multiple aspects of their financial lives,” stated Thiago Sarandy , general manager of Binance in Brazil.
The goal of 3 billion users.
The most ambitious statement for the anniversary is the long-term projection: more than 3 billion users. To put this in context: Binance currently has 323 million users. Reaching 3 billion means multiplying the current user base by almost 10 times.
The company's argument to justify this possibility is structural. There are currently 741 million people with cryptocurrencies worldwide, compared to approximately 630 million accounts on traditional online exchanges.
If crypto infrastructure already surpasses stock brokerage in the number of global users, the next step is to capture the broader financial services market.
“When we launched Binance in 2017, fewer than 6 million people owned cryptocurrency. Today, that number has reached 741 million, and 323 million of them are on Binance. This doesn't just represent growth. It represents a shift in how the world accesses financial services. And we're only at the beginning,” said Yi He, co-CEO of Binance.
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