I have to admit that prior to the current writing contest, while I knew of the existence of PRESEARCH, I really knew nothing about it. So, with the goal of submitting an article to the competition, I started researching what PRESEARCH is all about - using the Google search engine. I began by looking for a white paper, and quickly learned PRESEARCH calls it a "Vision Paper". No problem, I started reading and instantly became very interested. This 'Vision Paper" provided an enormous amount of very interesting information to write about and I am probably going to write more than one article as a result of this research. If you haven't done so already, I highly recommend that you take some time to read this document. Anyway, personally, I found the topic of Keyword Staking to be of interest as I knew nothing about it until today.

According to the PRESEARCH Vision Paper (https://www.presearch.io/vision.pdf):

Keyword ads that are triggered based on search
terms entered into a search engine constitute
one of the most lucrative business models in
history. Google is on track to generate $1 trillion
in total ad sales from its platform, all at a very
high profit margin.  

From a Marketing standpoint, with traditional keyword advertising, a merchant picks a keyword directly associated with the product or service the merchant offers, and when a consumer searches for that word, the merchant's advertisement is displayed ahead of other organic results. In this traditional model an auction process is employed wherein the merchant who pays the highest price for one click on the proposed ad has that ad placed as the first ad displayed on the result page. Although the search engines derive high profits from this process, the resulting system is not without its problems. Various transparency and fraud issues exist in the traditional system.

In an attempt to mitigate these problems PRESEARCH has revolutionized Keyword Staking to replace the auction process present in the traditional system within its platform. There is a three step process to "bid" for advertising placement on a PRESEARCH search page: 1) the merchant chooses a keyword or key phrase; 2) the merchant then locks up [stakes] the PRESEARCH native token, PRE, that the merchant has earned or purchased in a sum chosen by the merchant; and, 3) the merchant creates an ad that is linked to its web page for business. In this system, when a consumer searches a keyword, the PRESEARCH search engine examines the number of PRE that have been staked to that keyword and the merchant who has the highest amount of PRE locked to that word has its ad displayed.

While the merchant's PRE are staked, ownership and control over the tokens remain with the merchant, but the merchant is prohibited from using the staked PRE to stake them again against different keywords. While staked, the merchant may not remove the staked PRE from the platform, but the merchant's ad is being displayed within the search pages against the chosen keyword or phrase. However, as ownership and control of the staked PRE is reserved to the merchant, the merchant may at anytime unstake the locked PRE to be used at the merchant's discretion. Upon this unstaking, the merchant's advertisement associated with the subject PRE is no longer displayed as a search result. Once the locked PRE are unstaked, the merchant may move the PRE to a wallet or sell them and, as a result therefrom, the advertising traffic received by the merchant during the staking period was, in effect, free advertising. 

As I stated above, I have found many aspects of the PRESEARCH platform inherently interesting. But before I write anymore about it, I'm going to get this article published and entered in the contest, then go try PRESEARCH for myself.

I am merely an ordinary small investor who likes to share what I've learned and found interesting. Please take a few minutes and check out my other published articles. I am not in any way a financial advisor and as such, do your own research before investing. If you enjoyed this article please like it, comment and/or tip. Feedback is always welcome here.