Incent launch, one month on

By Incent | Incent Loyalty | 23 Aug 2019

It’s been a little over a month since Incent’s public launch. Here’s how we’re getting on, and what our next steps will be.

When we launched our platform to our waiting list last month, we had a handful of immediate goals. We wanted to convert as many of that waiting list as possible to Incent Account holders (i.e. registering for the platform). Of those resulting account holders, we wanted as many as possible to sync their bank accounts to start the Insync trial. And of those Insync users, we wanted as many as possible to become paying subscribers.

Alongside all this, we wanted to use the opportunity to see how the product operated in the field, collecting user feedback to optimise it and fix any bugs found, ahead of broader roll-out across Australia.

Results so far

With this in mind, the results to date have been encouraging. We have converted 20% of our initial waiting list to Incent Account holders. Of those account holders, 25% converted to the Insync trial. And of those trial members, an impressive 50% have become subscribers.

In addition, we have addressed all known bugs, as well as reintroducing crypto withdrawals. We’ve also relaunched an optimised UX for subscribers, making the process simpler and more straightforward.

Market fit

These numbers suggest the promising beginning of ‘market fit’: a product that meets a genuine need and appeals to consumers in sufficient number to enable a viable business. Moreover, the software has proven robust and the product and UX are well-designed (and for both of those, enormous credit goes to our Sydney team). The missing ingredient at this point is more users – and that’s something we plan to address with a mass-marketing campaign in Australia.

The next step

With such a campaign in mind, we have taken a series of steps.

  1. Organising and optimising tracking and analytics capability across our stack, so that we can accurately measure attribution.
  2. Establishing commercial relationships with advertising channel partners.
  3. Hiring someone with the appropriate expertise to manage our digital marketing effort.

To head up that effort, Eric Azizian has joined the team. His LinkedIn profile speaks for itself and he comes highly recommended from HashChing, where he was Head of Marketing. 

Insync MVP evolves

As the MVP matures, it’s time to add some features that the crypto world, in particular, will appreciate. These include internationalising the platform by adding a multi-currency dashboard, and adding an integrated BTC exchange.

As a final update, we’re working in parallel on our Ingage product, which we trialled to such powerful effect with Gfinity. We continue to develop pilot relationships with the aim of supporting its global launch to the eSports community, and are working to identify a development partner with the aim of productising Ingage by the end of the year. 

With the launch of the platform, Australian users can access rewards in Incent tokens on every spend they make. To find out more, visit  

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Incent is a blockchain rewards system that enables anyone to save and grow wealth in crypto through their everyday spending.

Incent Loyalty
Incent Loyalty

Incent is a blockchain rewards system that enables mainstream consumers to save and build wealth through crypto - on every spend they make.

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