While I think "Tokenize the Web" sounds a little silly, I think we just got our first glimpse of what that could mean. If you don't follow E-Sports or League of Legends you probably have no idea what I'm talking about, but it sounds like Team Liquid is trying to "tokenize" their fans.
If you have never created your own website or didn't know Twitter and Google have Analytics you can access to learn more about your audience.
It can provide information such as how many views your webpage or Tweet has, how long people have stayed on your website and what pages they accessed, how many people retweeted your tweet, the age/sex/gender of your audience.
For the casual person, this doesn't mean much, but to someone who is trying to monetize their content, this can be valuable information on when to produce content, what type of content you should create, and what business you could reach out to for advertising on your platform.
If you're using several blogging sites or promoting your content on several different social mediate sites this can get very confusing as you'll have multiple analytics sites that you'll have to keep up with.
All In One Tokenizer and Analytics
Now imagine you have a one-stop-shop for all the information. You can now see who is your overall #1 biggest fan across multiple platforms and see your #1 fan on Facebook, Twitter, Instagram, Twitch, etc.
Now, you can not only reach out to these people and begin to recognize them for all the support they are giving you over the months/years, you can actually start rewarding some of these people.
For every retweet you get 2 Gnik tokens, commenting on a social media platform 0.1 tokens, attending a live stream 10 tokens, subscribing to my YouTube channel 100 tokens.
Then you can set goals like once you get 100,000 Gnik tokens you can join my private discord for my "VIP fans", we can play a game on stream 1v1 for 30 minutes, you get 10% off the annual cost of my weekly newsletter or whatever.
The point is you get to learn about your audience on a deeper level and you get to reward them with however you feel is the best way to set-up your reward system.
Good for Sports Teams and Players
As Steve, the owner of Team Liquid points out not only does the sports teams get a better understanding of who their biggest fans are, but it can also help the individual players.
Reach 100 hours of watching your favorite player steam you get a free shout out on stream, Reach 1000 hours of watching your favorite player stream and retweet 10 of his tweets, you get to have a virtual meeting with him.
This would be huge for me as a professional sports player. Not only would this allow me to better understand who my biggest fans are, but think of all the free promotion this will allow for my brand.
This encourages fans to go from just "creeping" on social mediate sites to actually start interacting with those they follow either through likes, comments, or sharing their information.
License or Decentralize
I really hope that Team Liquid either License this software, or other teams buy the software from the creator and begin to implement this as well.
I also hope that a decentralized version of this is created as well. Maybe not the token generation side, but the analytics and smart contracts side that way rewards can automatically be distributed based on pre-set conditions.
It will be interesting to see how this plays out because even Steve admits in the video that this can easily be abused and have tried to set-up security in which should prevent it, but are only opening the program up for Beta.
I was not able to get in the Beta, but I am hoping that I can get in when they reopen sign-ups in December to see exactly how this program works and to hear in the future how successful Team Liquid thinks it is.
I'm not sure where this will go or if it will even go anywhere. This could just be something that dies out over time as they can't figure out how to keep people from abusing the rewards, or the rewards aren't worth the time and effort to be apart of it.
It's a fine like to walk, but I think if this does succeed it could be a tool that can be used for companies, content creators, and sports teams across the US and the world as well as help other industries not even mentioned.
Would love to hear any projects that are being built in crypto or in a decentralized manner that is enabling people to build their communities through token economics in the comments below.
If you enjoyed reading that article as always remember to leave an upvote as it rewards myself and you with some crypto rewards and after all, that's what we're here for right?