Zcoin is rebranding to Firo. The new identity will set this project apart from other cryptocurrencies. Like a phoenix rising from the ashes, Firo will emerge from rebrand stronger than Zcoin was before!

Why this rebrand was needed

There are many reasons to do a rebrand, but one thing stands out: there was too much confusion between Zcoin with Zcash. Some people even thought Zcoin was a fork of Zcash, while Zcoin has been around longer! By moving away from the letter Z, it becomes clear that Firo is an independent and unique blockchain with innovative features.

The name Zcoin was chosen based on the old protocol, Zerocoin, which has been phased out. The rebrand of Zcoin comes with the activation of the next generation privacy protocol: Lelantus. With the launch of Lelantus, Firo will have a privacy-first approach. All transactions will be private by default.

It seems the time is right for a fresh start.

Firo is here to stay

The new name is something that everyone can like:

• It reminds us of fire 🔥

Fire is one of the most elemental forces in nature. It is beautiful to look at, but at the same time it can burn almost anything in its way. The image of burning coins and forging brand new ones is also a good analogy to the way privacy works with the new Lelantus protocol.

• There is a link to freedom 🕊

Firo gives us online freedom: the ability to access our money at any time and to transact with anyone around the world. Without any middleman. Without being traced. Always respecting our privacy.

• The name is short and simple ☑️

It’s super important that anyone can spell and pronounce the name without any issues. Firo is perfect for that. Other forms of money also have simple names: euro, dollar, dinero, forint, rupee, yen. If you look at that list, the name Firo fits right in.

The future of Firo

Now that we know more about the name, let’s look at the future.

In most parts of the worlds, we see that governments and banks are taking away our privacy. This will allow them to monitor us and restrict our (online) freedom. We must act NOW if we want to keep our privacy.

Privacy is a basic human right. Firo is for everyone who is aware of this. Join the Firo Family and fight for our right to remain private!