⛽️ Coca-Cola’s 1st NFT Auction Boosts OpenSea Users & Volume to ATH🚀

⛽️ Coca-Cola’s 1st NFT Auction Boosts OpenSea Users & Volume to ATH🚀

By Dapp.com | Dapp.com | 2 Aug 2021


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On 28th Jul, Coca-Cola announced its first-ever NFT collectibles would be auctioned on OpenSea to commemorate International Friendship Day on July 30.

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Auctioned as a single lot, the four-piece collection features multi-sensory NFTs housed inside a Friendship Box—itself an NFT—packaged as a loot box, a play on the popular video game feature involving sealed mystery “boxes”.

 

The news first boosted OpenSea’s social signal. From 29th to 30th Jul, OpenSea’s social signal increased about 4 times from 1.09K to 4.94K. On 1st Aug, it climbed even higher to 5.45K.

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As the news spread, many NFT collectors have placed their bids. 

 

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This auction will run for exactly 4 days. So far, you can see the top bid has reached 50 $ETH, worth more than $131,000 at the time of writing. OpenSea’s traders and volume have also been pushed to new peaks by this auction.

 

On 31st July, just 1 day after the auction began, the unique NFT traders broke ATH 12,338, meanwhile, the NFT trading volume also ATH $40.68M.

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In July, OpenSea has 60.43K unique NFT traders (+48.94%); NFT trading volume rallied to $328.30M (+114.19%).

 

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From the 90d dashboard above, you can see a constant upward trend in OpenSea’s traders since mid-May. The number of unique NFT traders hit 90.43K with a 17.04% increase. As for the NFT trading volume, it has grown 51.29% to $575.67M in the last 3 months, especially sharp in July.



 

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