The community (you) have a significant influence on the success or otherwise of every project. An active and supportive community could easily help a project gain much-needed exposure and attention.
In this post, we would be discussing community participation, why people participate or don't participate in community activities, and what you must consider if you decide to promote any crypto project.
Giving shoutouts to your favourite projects
Are you talking to others about your favourite crypto projects? When last did you share or post something about your favourite cryptocurrency projects on social media and blogs?
We all love the projects we invest in to do well but most cryptocurrencies are community-based projects and need our (community) support to get a good exposure.
Once in a while, share something positive about the projects you like or are invested in and give them some exposure. The gods of crypto and the spirit of other community members will bless you for it...😍
I love to talk and write about the projects I'm invested in or that I like because:
They're valuable and useful to other people.
I am a supportive community member and it cost me little to nothing to contribute to their growth. Plus it benefits me in more ways than one for them to succeed.
These are more than good enough reasons to give shoutouts to your favourite crypto projects whenever you can.
Why people don't care about community participation
If community participation could be so beneficial to a project and ultimately the investors of that project, why isn't everyone doing everything in their power to promote their favourite projects?
The answer is simple and complicated at the same time but I'll share with you the various reasons I have observed:
No financial reward involved
Selfishness and greed
Team isn't making any marketing moves
1. No financial reward
Most people would only promote a project as long as there is some kind of incentives such as giveaways, airdrops, etc. to be gained for going so.
If there's no giveaway or airdrop for the promotion activities, they would not say a word about the project anywhere.
I have written about almost every project I have ever used or liked a lot and will keep doing so as long as I believe they're useful and valuable to others.
If they have a referral or affiliate system, I take advantage of it, if they don't I will still write about or mention them anyway.
You can adopt the same approach and in the long run, it will benefit you still if the project ends up doing well.
2. Selfishness and greed
Most people invest in projects, not because they give a fuck about their success, but only as a quick money-making opportunity.
Once they're able to buy in early enough and exit with some profit, nothing else matters. These set of people don't mind rugging the projects themselves and nuking it to hell as long as it helps their profit goals.
Yeah, it's not a sin or illegal to dump or use a project for your selfish gains, after all, we're all here to make money. But try and contribute something towards its growth.
The industry would be a better place as a result and the community, including yourself, will benefit.
3. Team isn't making any marketing moves
Some project teams are only good at or can only focus on building and can't do so much in engaging the community.
Either they're lacking in marketing skills or they just can't spare enough time for community engagements without the actual development work suffering.
This is usually the case with those one-man team projects with limited resources to employ paid help.
So, if the dev is not doing any marketing, the community members would also stay put. After all, if they're not promoting the project at all, why should you?
Furthermore, the team isn't making any effort to get the community members behind the promotional and publicity effort. As a result, the community stay cold and inactive.
4. It's risky
Imagine that you passionately promoted LUNA to your friends, family, colleagues, and social media followers back then when it was all over the place.
After the crash, you would be terribly embarrassed and you could lose your reputation with the people "you've helped" Do Kwon to con.
Promoting projects requires a strong belief in its fundamentals and the team's commitment to its long term success and that it's not a scam.
If you're not sure the team is in it for the long term and could easily turn out to be scammers, you'll not be confident enough to promote it to your friends and relatives.
First, understand how the project works and the risks involved. Then make sure to communicate these risks to your audience and let them decide if they want to take the risk with you or not.
That way, if anything goes wrong along the way, you wouldn't be accused of selling snake oil.
How can you help?
There are many ways you can support your favourite crypto projects by doing even the smallest things such as:
Like and reshare their social media posts. This is simple and easy.
Give them feedback and share your opinions about the project. Feedback is very valuable to the team, even if it's criticism.
Participate in the community activities that you like, not only in the giveaways and airdrops.
Join the conversation on their social media (Telegram, Twitter, Facebook, Reddit).
Mention them in relevant conversations with other crypto investors.
Community participation is not compulsory and you're not a bad person if you're involved in it.
However, once in a while, ask yourself, if every community member exhibits the same attitude and acts like me, will the project move faster or not?
Some people think that they're not relevant at all in the grand scheme of things regarding a project they're involved with.
They believe, "there's a team working on it, they will do everything to make the project successful". Plus "there are other community members" who will be doing the work.
That's absolutely true, the team is responsible for the success or failure of a project. But it doesn't hurt to give them a little mention or shout out here and there, every now and then.
Furthermore, marketing is expensive and most teams don't have the money to generate enough awareness for the project. But with community effort, the project can reach farther even with limited marketing resources.
I speak as a project owner and as an investor who has always supported his favourite projects since 2017 through social media posts and blog articles.
What do you think about community participation? Share with us in the comments section below.