How do you promote cryptocurrency to make it more understandable, relatable and appealing to the masses?

Cryptocurrency and blockchain technologies are far from mass adoption, and guess what? –it’s (y)our fault. Here’s why.

The above tweet highlights just how wrongly we have been "selling" the bitcoin idea in the quest for mass adoption. They wouldn't buy it.

Please who in the world would believe you that Bitcoin has displaced Gold? And come to think of it, that statement isn't even true. Bitcoin has not beaten Gold -at least not yet. We only believe (and rightly so) that some day bitcoin will be practically more valuable than Gold and that day isn't today.

For bitcoin to beat Gold it must have a higher (or maybe something close to) market capitalization, mass appeal and usage of Gold -milestones we ain't even remotely close to.

Rather than simplify our position and explain the "usefulness and applications" of the cryptocurrency and blockchain technologies to make it more understandable, relatable and appealing to the people we're trying to educate (not convince), we keep coming up with complex and antagonistic arguments that only leads to more doubt, fear, uncertainty and opposition by those we (should be) are trying to convince (educating).

This idea and form of "selling" bitcoin is the exact reason the masses will keep avoiding bitcoin and governments keep preaching against and tagging a tool for criminals and outlaws.

For the ordinary man to understand Bitcoin, cryptocurrency, blockchain and all the "jargon" we have to "chill" he must be made to first know and understand:

• The why (usefulness) of Bitcoin, Cryptocurrency and Blockchain technologies
• The potential of the technology
• The practicality and practicality of this technology
• The implication for his own finances, freedom, privacy and other benefits we like to highlight
• The benefits of being an "early adopter"

Make me see what's in it for me and I will hop in myself. Most of us have been very poor salesmen when it comes to promoting Bitcoin as we almost always come across as rebellious, weird, or outright criminals -of course I know we are not!

Crypto is not "against' government but it's for the financial freedom and independence of the people. Crypto is not against Gold or Fiat but an advancement of technology with greater potential than what's already known as the current financial and monetary system. Crypto should be presented as the next phase in the evolution of money rather than making it look like all the previous forms of money were totally useless -NO! they're not. They're rather "going to be obsolete" when crypto fully matures and replaces them.

What Bitcoin Has NOT Come To Do:

• Displace the banks and current financial system
• Disarm and do away with the government (We are not rebels, renegades and outlaws)
• Replace Gold
• Take us to the moon (we live prosperously here on earth; thank you)

Why are we selling the "implication" or "possible outcome" of cryptocurrency (bitcoin) success and main stream adoption rather or more than the benefits?

What Bitcoin Has Come To Do:

• Possibly reform and transform the banking and financial system
• Improve and transform governance
• Give the ordinary man more control over his finances
• Help us live better on earth (yes, here on earth)

Easily traded goods like animal skins, salt and weapons didn't come to replace the barter system;

Gold and Silver Coins didn't come to replace precious metals;

Paper money (fiat) didn't come to replace Gold and Silver;

Crypto didn't come to replace Fiat or the Gold standard.

These technologies only "gave way" to the other because man discovered that the new was a more superior, efficient and most suitable means of exchange than the previous system.

It was never a kind of war; NO, It's more of a transition and that's exactly how this whole crypto, fiat and Gold scenario is going to play out -A transition. The problem is that our generation wants to make it happen instantly. We want to it be in our time (I feel that's selfish).

The banks didn't have to tell the Goldsmiths they have come to kill them; nop! The Goldsmiths "discovered" the stake has been raised and some with foresight evolved to become the modern day banks as we know it. And those who couldn't see how they're losing relevance dies a natural death. The bankers didn't need to put a gun to their head, declaring -We have come to kill you; your time is over, so pack up!

More so, nothing can be as hilarious as thinking that crypto came to do "away with government".

Jesus said "Give to Caesar what belongs to Caesar"

Crypto has the potential and power to limit the arbitrary powers of government over an individual's finance -all things being equal; never to detach the individual from the authority (and even manipulation) of the government.

We need to stop promoting or "arguing for" Bitcoin and making it look like it's some scary tool used by criminals, outlaws, renegades, rebels and tax evaders and start:

• Educating
• Informing
• Inspiring
• Encouraging

those around us to begin experimenting with and investing in cryptocurrency.

You don't really need to "sell" bitcoin or the cryptocurrency idea to anyone. They will come to appreciate and begin to try their hands on Crypto. Be patient, it's just a matter of time before everyone will come to fully understand and appreciate the potentials and practicality of bitcoin, cryptocurrencies and the blockchain technology.

Until then, let's keep learning, educating, inspiring and supporting as many as we can.

Cheers!