While all of the attention is focused on the ETH Merge, people who are really going to make money are looking elsewhere. (Here's why you probably won't make money on the merge, so PLEASE pay back all that borrowed ETH before you hurt yourself.) As in, the US government is moving towards energy efficient enterprise blockchains, and shit that's going to survive will be focused on a particular audience.
You've got all of these L2 chains that are really just businesses trying to act as if they're nebulous decentralized entities that are really interested in building immutable tech. The Avalanches, Optimisms and Polygons of the world may have their day, but they won't serve you well if you're not interested in the nuances of defi. If you're a normie and you want to stay a normie, you'll do much better with the chains that are behaving like businesses, focusing on marketing to a target. There is no business doing this better than Flow.
Flow isn't a chain that's talked about in the mainstream crypto zeitgeist. This is a good thing, actually. If you're an Ethereum maxi, you wouldn't even know that Flow is second in transaction volume and actually beats Ethereum in certain categories. Why wouldn't you know this? Because Flow doesn't try to overlap with Ethereum at all, not technically, not culturally. All of the EVM chains and major L1s like Solana still centralize Ethereum in their narratives. They are trying to pull volume from Ethereum. They want to work with Ethereum projects. They compare themselves to Ethereum constantly.
Not Flow. Flow's programming language, Cadence, doesn't even try to be like Solidity, so the tools built on it have an entirely different feel. Its marketing people never even talk about Ethereum or its audience. They don't show up to mainstream zeitgeist crypto-first events that Ethereum projects go to — you're more likely to find Flow projects sponsoring a Big 3 sporting event.
Most telling is where the chain puts its money. Instead of investing in devs building esoteric defi and weird idle games, they are investing in licenses from Big 3 sports, digital social media influencers (Lil Miquela, a robot with hit songs and 4 million Instagram followers), and cultural projects like museums and music. The direction of this focus is also interesting. Ethereum and its sycophant chains are focused squarely, whether they say it out loud or not, on Asia. Flow is focused specifically, it seems, on underserved communities on the North American continent.
This is huge. When Asians talk esports, they are referring to League of Legends. When minorities in America talk esports, they mean Madden or NBA2K. Totally different worlds. And Flow has that market all to itself right now.
If this was done halfheartedly, Flow would probably falter. But it's not. The mistake every chain makes that's not-Ethereum — they try so hard to be an Ethereum replacement. Would Metis or Ergo have a north star if Ethereum tanked tomorrow? Flow wouldn't skip a beat. This is what makes it different from every other chain out there (Tezos and Bitcoin are the other notable exceptions).
Companies with clout are taking notice as well. When Ticketmaster wanted a web3 partner, they went straight for Flow. It made sense. Flow has NBA and NFL licenses — you know, events people actually want to see. Instagram recently added the ability to put Flow NFTs on as PFPs.
Just saying. As we move into the normie era of crypto where all this weird retarded stuff starts to fall by the wayside, Flow is one of the best bets for those who want crypto to get picked up by normies. And since it functions independent of Ethereum's drama, it is a great hedge against any bullshit that happens over there.
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